Break Digital Barriers with These Content Accessibility Tips
Working in PR, I spend a lot of time stepping into the shoes of different audiences. You should see the number of targets and personas I have scribbled out on sticky notes and plastered across my desk. After all, knowing your audience is the key to making content resonate. Right? Not necessarily. Consider these questions: […]
Media Fatigue Is Real. Can PR Practitioners Help?
The release of the 2023 Reuters Institute Digital News Report from The University of Oxford piqued the interest of our team this month. The executive summary reveals that 72% of publishers are concerned over news avoidance in 2023, which hit an all-time high this year while engagement dipped across outlets and platforms. Social media, news […]
Mastering Becoming “Media Ready”
One of the most critical services a PR firm provides is helping clients get “media ready.” But what does that mean? Essentially, it’s about being well-prepared to speak to the press. We help clients learn to establish the goal of the interview or interaction and get their message across quickly, effectively, and clearly. Today, we’re […]
Establishing Your Pace: 5 KPIs to Keep Your PR Campaigns on Track
There are lots of ways to measure performance. Key performance indicators (KPIs) provide tangible evidence of the success of your campaigns and allow you to communicate the impact of your work. But which KPIs should you be tracking? When we work with clients, we always make sure we are clear on their goals so we […]
A Guide to “All-Parts PR”
Sit in on enough new business pitches and you begin to pick up on some commonalities. When the topic of our approach to PR inevitably comes up, one trend I have identified, and found myself explaining to both would-be and soon-to-be clients is what I deem the “All-Parts PR” approach. Okay, what are you talking […]