The Death of SEO?
By: Peter Girard
ClickZ recently published an article entitled ‘Is SEO Dead?’ it then got picked up by Mashable which is how I came across it and wanted to share the article with you. I’ve talked about SEO before in a post of ‘hacks’ you can do from your own backyard but it remains a complicated subject. The SEO landscape is constantly shifting. A quick google search of ‘SEO optimization’ yields approximately 45,600,000 results in 0.59 seconds…so yeah, there’s some literature on SEO.
“SEO is a big industry. According to a site called State of Digital, 863 million websites mention SEO globally and every second 105 people search for SEO links on Google.” There are SEO best practices, SEO quick tips, Black-hat SEO and everything in between. But what does ClickZ have to say about the current state of SEO and its future?
“Now SEO may be going the way of Megalodon, a 100-foot shark rumored to exist but mostly accepted to have gone extinct a million years ago. If it isn’t functionally dead, it’s certainly in the sick-house. Google does not especially want the SEO industry playing games with its rankings, and what Google wants, especially in a case like this, Google gets.”
The SEO industry is jam-packed with promises and, as made apparent by several upgrades to their search algorithm, Google doesn’t appreciate those who think they can trick or ‘fool’ their system. So, is SEO dead? What still works?
Out of all the SEO practices out there, the health of your website is probably the one you should care about the most. Ensuring your site is well organized, content-rich, and updated frequently is what you should strive for. If a user gets to your page and can’t find what they’re looking for, you’ve lost them. According to a study out of the Missouri University of Science and Technology it takes less than two-tenths of a second for an online visitor to form their first opinion of your brand once they’ve perused your company’s website, and just another 2.6 seconds for that viewers eyes to concentrate in a manner that reinforced that first impression.
Unfortunately, ClickZ predicts that SEO is not going to get easier, Google’s algorithms are always a step ahead of the marketers trying to game them. The bottom line? If you want your website to rank highly on Google (and who doesn’t?) exert the time, energy, and money to build a good site and then market it the best way you know how to. While SEO will continue to play its role, just don’t expect it to be the answer to your traffic-related prayers.