Instagram’s New Logo: New Direction or Bad Idea?
A few months back the Caster team had a tutorial on Snapchat, since it’s one of the quirkier social media platforms out there. Shortly after the internet and the twitter-verse were abuzz because – gasp – the font in the app changed. But then also we were excited a few weeks ago when Snapchat announced a new feature; you can now add an emoji to a moving object in a video to animate it (3D stickers).
But yesterday there was big news coming from the most popular platform: Instagram. The polaroid-inspired social medium had a retro-looking logo that went basically unchanged since the birth of the app. Yesterday to everyone’s surprise a new logo was announced, that is vastly different from the original. It keeps almost no resemblance to the original, which had detailed lense graphics and “Insta” text for identification. It also had a vintage vibe with a leather-y texture at the top, in muted brown and tan. The new logo is almost completely unrecognizable, bearing semblance in only the outline of the original “camera” logo, but on top of a multicolored gradient background.
It was an attempt to modernize the app with the new abstract version, and many people are asking for the old logo. In this particular case, Instagram had some buzz about why they would have a new logo, with a stream of changes to the newsfeed and interface having come in in recent weeks. In general, updating apps makes sense. Little tweaks every few months are necessary to keep things up and running and looking modern, instead of having to do an overhaul every few years; it’s less work in small steps. But this was a big step, and seems alienated from Instagram’s branding, audience and how it all got started. Instagram’s filter can provide a vintage or artsy vibe, which are completely in contrast to the bright, and almost juvenile-looking redesign.
Is this good or bad? It could go either way. Redesigns or feature upgrades seem to completely embraced or bashed by the public, but eventually we get used to it and stop talking about it. But for a redesign of a logo that many see every day, this could take some getting used to. And most people will not stop using the app because of the logo change, but over time this could affect the image and association with Instagram. Is abstract going to be the next big thing? We’ll have to wait and find out.