Nov
16

How Interning at Caster Has Pushed Me Outside of My Comfort Zone

posted on November 16th 2016 in blog & Caster Communications & Intern Posts & PR & tech & Technology with 0 Comments

When I accepted an internship with Caster, I had a general idea of what I would be getting myself into. I knew the PR world as well as an intern could, so I figured I would just be enhancing my skills. Prior to Caster, my internships were at media or entertainment-based companies including Sony Music and Ripple. I had pretty much learned everything I could about those industries from an intern’s perspective. But when I started here, I was thrown into a new world that on a professional level, I knew nothing about: technology.

I have an iPhone, a MacBook, and I know the basics of technology that an average twenty-something Millennial knows. But I had no idea how much more there was to the tech world. Caster’s clients range from a company that created its own mini PC, Kangaroo, to a few home automation companies – Control4, Fibaro, and Nortek Security & Control, and a smart kitchen technology event. Suddenly, I was exposed to new tech jargon, and I really didn’t know what any of them meant.  So, I did what any intern knows does when they don’t know something: research.

I began to understand what all these new terms meant, and what helped me even more was that each article I read taught me something I didn’t know about the industry. A lot of my research began with Google News to find the latest articles written about tech trends/news. I began to recognize certain journalist’s names when I was on websites like Mashable or CNET, and I started to understand where to look when I needed to find journalists with specific tech beats or in certain locations. I learned the major technology publications — including Digital Trends, The Verge, and Tech Crunch, — the people who wrote for them, and how to determine what they cover; it all started to come full circle.

I was intimidated at first when I realized I didn’t know as much about tech as I thought I did, and I thought it would take me a long time to learn. But each day I find myself getting more and more comfortable with what I’m doing. This internship has been a learning experience; it’s pushed me outside of my comfort zone and broadened my understanding of PR. I’m continuing to learn about the booming tech industry, like Google Jamboard and Amazon Echo, which I actually find really interesting. Interning at Caster made me realize that there’s always room to grow and improve, especially as someone who is just starting their career in PR. Make sure to follow me and reach out on Twitter @kristenmnorton to see what I’ll be up to during my last month at Caster!

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