From NYC to Rhode Island, My Move from Sports to Tech PR 

posted on July 12th 2017 in Caster Communications & PR with 0 Comments

I’ve had a rather unconventional journey leading me to my current position as the new Account Coordinator at Caster Communications. I grew up in New York’s Hudson Valley and graduated from Marist College in Poughkeepsie, New York with a degree in Sports Broadcast Journalism. Despite learning early on in my undergrad education that the broadcast industry wasn’t for me, I continued with the program and soon found my passion to be on the other side of the lens in PR.

Going to school near NYC, I was fortunate to have opportunities to intern for the Metropolitan PGA and the New York Knicks in their PR departments. The journalism techniques I learned in school allowed me to understand what press are looking for from sources, and helped me to further develop my PR skills in high pressure and high profile environments.

I landed my first job out of college as the PR and Marketing Coordinator for Chelsea Piers, a sports and entertainment complex in Manhattan. Working there for the better part of two years, I was responsible for managing their various social media accounts across multiple locations and coordinating logistics for media opps with mainstream and consumer press.

I would be lying if I said the jump from in-house PR in sports to a tech PR agency hasn’t been tricky, but the transition has been smoother than I expected. I’ve learned that pitching press, monitoring client coverage and managing social media are skills I’ve worked hard to build and can now apply them to my Caster clients, regardless of what industry they’re in.

There is so much going on in the complex world of tech and that’s what I find so exciting about it – everyday there is something new to learn. I’ve really enjoyed getting know this other side of PR and look forward to seeing how I can apply my personal skill set to help the Caster team with social media management, trade show prep, Caster Academy planning and ways to meet client needs and demands.

Everyone at Caster has been incredibly kind and helpful throughout my training.  I feel very lucky to have the opportunity to continue my public relations career at such an exciting and encouraging firm (that happens to be down the street from the beach) I’m looking forward to getting to work together with my new team and learn more about our exciting clients!

Have you ever relocated for a job? Have you ever made the jump from in-house pr to an agency? We’d love to hear your thoughts in the comments below or feel free to connect with us on Twitter at @CasterComm or with me at @kendall_burke_.

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