Why Does Your Integration Business Need Social Media?
Customer interaction is an important part of any business. Particularly, for custom integrators, who provide a service in addition to the products sold, making customer communication even more vital. Today, social media is often the first point of contact with customers. If you’re not already using social media for your business, then it’s time to make a change. Let’s look at four ways social media can help expand your custom integration business:
- Build a relationship with your customers
As a business, building a relationship with your customers is the smartest thing you can do — and the relationship should be a two-way channel to be most beneficial for you and your customer. For one, use social media to see what consumers are saying about your industry. What do they like, and what do they dislike? What types of things do they look for before they hire someone to do work in their home or business? Take advantage of social media to gain a little intel about your potential audience so that you can adapt your business offerings and messages accordingly.
Next, just as you learn from your customers via social media, use this platform to help educate them in turn about the services your firm offers and the possibilities and use cases of the technology you install. For example, by posting informative blog content, you can showcase your expertise and be a helpful resource for consumers. This is the foundation for a productive relationship; consumers will develop brand loyalty for a business that is responsive and helpful and caters to their needs.
- Find new customers
Social media is a tool to help you, not only nurture relationships with your current clients, but also find new customers with whom you can begin a dialogue. By maintaining an active presence on social media, new customers that you didn’t even know exist will be able to find your integration business. In fact, 71% of consumers say they are more likely to work with a business when they see social media referrals for it, and 78% say a business’ social media activity impacts their purchasing decisions. Make your presence known by joining industry-relevant social groups, following pertinent keywords and posting helpful information.
- Increase traffic to your website
Ultimately, the goal of any marketing strategy is to bring more traffic to your business’ website, and your social media efforts are no exception. For this reason, simply having a presence on social media is not enough – to see a real difference in your website’ traffic, you must maintain consistent activity. The more content you share and the more you engage with your audiences, the better your overall SEO and website rankings in search will be.
- Manage negative feedback
For social media to truly be an effective tool for your business, you must respond to interaction – whether it’s positive or negative in tone. For service-based businesses, a crucial part of this customer interaction is managing negative feedback. Social media lets you quickly respond to negative feedback and to begin rectifying the issue right away.
Make sure to take the conversation offline and to maintain professional and upbeat attitude in your public responses. The conversations that happen on your social media platforms are public for all to see, so it’s important to present a helpful and positive demeanor. If someone goes beyond complaining to harassing your business, you can block them from interacting with your profiles.
Managing customer feedback is not only vital for maintaining a relationship with the one customer in question, it can also make or break your efforts to find new customers: according to the HuffPost, 1 out of 5 people will avoid businesses that are unresponsive to critical comments.
Successful customer interaction helps you manage and build customer relationships and achieve the goal of generating more traffic to your business’ website. If you’re an integrator looking to jump start or improve your social media presence, register for our online Master Class for PR and Social Media at Caster Academy.