The Value of Publication Awards for Your Integration Business
Managing a small business means that you have a never-ending to-do list. When things get busy, one task that usually gets pushed to the back-burner is promoting your business and applying for publication awards. But awards are important and can play a big role in helping your business build its media reach and customer base.
Here’s how publication awards can help advance your integration business:
- Expand your recognition and credibility
The ubiquitous challenge for any business is figuring out how to stand out among your competitors. With publication awards, you can establish your business as a recognized and credible industry leader.
Winning awards gives your business a seal of credibility so that media contacts will regard you as a top-tier expert in your industry.
Spotlighting your business’s work as industry-awarded not only differentiates you from the competition, but it also builds trust among your potential customer base. Because your work has been evaluated and approved by a third-party, customers can have confidence that your business truly is esteemed and respected.
- Be Cost Efficient
There are several strategies with which businesses help themselves get recognized in the media, but few are as cost-efficient as publication awards.
Most awards cost only between $150 and $600 to enter, which is significantly cheaper than paying directly for advertising spots. When you win, you’ll often get an award badge that you can use year-round on your marketing materials.
Plus, you can do all the work for award entries in-house. By writing the awards submissions yourself, you avoid paying costly fees to a PR agency, but still successfully win media recognition for your business.
You can also use the award entries that you’ve written as content on your website, social media, and other marketing materials to showcase your company’s expertise.
- Increase sales
Proving your business’s recognition and credibility, in turn, can help increase your sales.
When potential customers are looking for an integration business, most likely, they are comparison shopping. Adding award badges to your social media pages and website can showcase your company’s expertise, even in specific categories, as awards can be won for projects as specific as those on yachts, home theaters, kitchens, or large-venue spaces. Seeing that your company has been awarded and recognized for its work proves that it’s among the top in the industry and could, ultimately, help close the deal and turn those leads into loyal customers.
- Boost office morale
Besides helping your integration business’s image by expanding its recognition and establishing its credibility, publication awards can also make an impact on your business in-office.
Working for a company that’s winning awards and is recognized as a leader in its industry can greatly boost morale around the office. Your employees will appreciate that their efforts are being acknowledged—and awards are not just about executives. There are many publication awards that praise work for creativity, sales and marketing teams, customer service, and more.
How does all of this help your bottom line? Employees who feel appreciated at work are happier, and economists agree that happy workers are twelve percent more productive.
Ready to put award entries at the top of your business’s to-do list?
Secure your chances of winning by learning how to craft the perfect award submission with our PR + Social Media Master Class on Caster Academy.
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