Jun
14

Steps to Creating Your Facebook Business Page

posted on June 14th 2018 in advertising & Caster Academy & Facebook & PR & social media with 0 Comments

Developing a strong social media presence is key to establishing your business’s recognition and credibility. So, if you haven’t already, it’s time to create a Facebook Business page for your business. Not sure where to start? We break it down for you step-by-step.

Here are five easy steps to creating a Facebook Business page:

  1. Create a Business page

To make a Facebook Business page, you first need to have a personal Facebook account. This personal account in no way needs to be linked to your business page, and you don’t even need to be active on your personal page. But you do need a personal account in order to set up and login to your business page.

Next, you’ll have to declare the type of business. Most likely, the best fit will either be Local Business/Place or Company/Organization/Institution.

If you have more than one location or plan to expand in the future, Company/Organization/Institution is a good choice. It allows you to enter more than one address, and you can create a local business page for each location.

If your business is only one location and you do not plan to add more in the future, then Business/Place is sufficient. It will help you to target people in your local area.

  1. Enter the basics

After creating a business page, Facebook will then give you an easy to-do list prompting you to input the following:

  • Profile picture
  • Cover photo
  • Short description
  • Username

If you use other social media platforms, such as Twitter or LinkedIn, best practices suggest keeping your profile picture and cover photo consistent across all platforms. It’s also important to make sure that these images are properly formatted for Facebook so that they won’t be blurry or out of frame.

  1. Extra features

After you’ve set up the basic information for your business, you can start getting a little more specific with your Facebook settings.

Monitor reviews

First, look to the Reviews tab. This is where you can see reviews customers are posting about your business. Remember: It’s important to engage often with these reviews, commenting and answering questions when needed.

Add a button

Adding a button on your business page gives your viewers a call-to-action. As they move around the page, this button will always be visible to them—so make it purposeful!

Facebook gives you a few different options, including Service, which prompts viewers to “Book now” or “Request a time,” or Get in Touch, which prompts readers to “Get a quote,” “Send an email,” etc.

  1. Manage page settings

The settings page is the real “meat and potatoes” of Facebook Business Manager; this is where you can engage with viewers and monitor your business’s online status.

Messages

Here is where your business will receive private messages, similar to an email inbox. Make sure you’re checking messages daily and responding to inbound queries.

This is especially important, because the speed in which you respond will affect the rating that Facebook ascribes to your page (and this is always visible to viewers!).

Notifications

The Notifications section keeps track of all the interactions with your page, i.e. who has commented on it, shared it, liked it, or reviewed it. Remember that consistent engagement is key to establishing your business’s credibility—so check here often!

Insights

Facebook is fantastic at providing detailed analytics of your business page. The Insights section allows you to assess the number of page views your page has received, its reach, its total engagement, and more. Consider this data when planning upcoming campaigns for your business to keep tweaking and improving its performance.

  1. Start publishing

Publishing content is where the real fun begins, and there are a few tools to help you do so successfully.

Publishing tools

Because Facebook also lets you schedule and draft posts before publishing immediately, you can be proactive and plan posts for an entire week if you don’t have the time to be active every day.

Page roles

You can also authorize other Facebook users to help you manage your business page. Users can be assigned different page roles with varying sets of permissions, such as Admin., Editor, or Contributor, so that you can always stay in control of your page.

Ready to get started making your own Facebook Business page?

Get more detail with our step-by-step video in our PR + Social Media Master Class on Caster Academy.

Learn more with @CasterComm on Twitter or reach out to me directly at @merryshoebell.

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