A Note From Megan, Caster Public Relations Assistant
A year ago, when asked about post-graduation plans, my answer was “working full-time as a real estate agent.” I was studying Public Relations at the University of Rhode Island, and I planned on using the communication skills I’d learned to cultivate my business. I was drawn to PR initially because it offered me several career choices, and I wanted to explore many of them. My undergraduate experience was a whirlwind of figuring out what I didn’t want to do: it turned out that real estate was not my calling. When I interned in a real estate office, I thoroughly enjoyed learning how to manage client data and creating marketing materials. The actual sales part, however, was dreadful. Since cold calling sales leads was a larger part of the real estate day than I anticipated, I decided to reevaluate my plans.
My senior year at URI ended in a virtual graduation ceremony. Around the same time, I lost two loved ones to COVID. Then, with no clear plan, I started a job search in the midst of a global pandemic. It was a perfect storm of anxiety.
I put off deciding my future by continuing my education, successfully applying to an online communications master’s program at Syracuse University. I felt inclined to venture down other career paths that would allow me to showcase my creativity and apply the PR skills I learned in undergrad. I intended to continue my education and become more versed in my field while continuing my job hunt. At the end of the summer, I was presented with an opportunity to work in broadcast sales. Despite my distaste for sales, I thought this position had the potential to be my gateway into a multimedia journalist career. Although broadcast sales didn’t involve cold calling as real estate had, I quickly found myself overwhelmed with work that was not fulfilling for me. I worked remotely as a sales assistant for 5 months before I had the realization that I craved a job where I would be valued as more than just a number.
Working a job that was profoundly “not me” helped to clarify who I am. The upheaval and changes throughout the last 12 months really helped me go back to my roots. Ever since I was a kid, I’ve always had a strong passion for storytelling- whether it be through writing, photography, or music. While on the hunt for a new job, I took time to do the things that make me happy. I started an online thrift shop with my boyfriend and spent hours scouring second-hand stores for vintage clothes and vinyl. I pulled out my camera to document trips to New Hampshire, and found a way to be creative while sending in job applications every day.
When I received my job offer to work as a PR Assistant at Caster, I was beyond excited. Right away I was given the opportunity to be creative while also doing meaningful work for clients. In addition, the Caster Crew welcomed me with open arms. I feel so lucky to learn and grow alongside a team of supportive and intelligent PR professionals.
Although it took a while for me to come full circle, I can look at my journey from real estate to broadcast sales to tech PR and realize that I was meant to help others in a PR setting. I can apply what I’m learning in my master’s program every day as a PR Assistant, from research skills to comprehensive storytelling. After a very isolated year, it’s refreshing to be back in an office surrounded by people who share my interests and values. Finally, I’m exactly where I need to be.
Connect with me on Twitter! @meganmageepr