Caster Blog

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A Message from Robert

My favorite movie of 2020 was the silver screen adaptation of Cats. You read that correctly. CATS. Cats is as hilarious as it is haunting. Simultaneously the best and worst movie I have ever seen, Cats was the greatest in-theater experience of my life, and as soon as I returned home I wrote 1,500 words […]

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Stepping into my New Role at Caster

I remember my first CEDIA Expo incredibly clearly. It was the final year in Atlanta, and I was just a few months into my job with CEDIA, my very first professional job out of college. I was in awe that this company would pay to send me to this show. Little did I know that […]

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Reflecting on my First Year at Caster!

Four hundred days ago today, I started my career at Caster, and the world of tech PR became my life overnight. My introduction to the industry was a baptism by fire, as I kicked off my career during CEDIA Expo season and witnessed firsthand all the hustle and bustle that comes with supporting clients through […]

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Work Benefits to Getting Outdoors

Now, more than ever, the four walls of your [home] office or cubicle may feel a bit more stifling than they used to – and for good reason. When stuck, I often turn to “write what you know” to help motivate and at the very least, get things moving. My last Caster blog focused on […]

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Pros and Cons: A Fast News Cycle, Twitter Replies, and Virtual Events

The pandemic has disrupted our lives, and the PR industry hasn’t been unscathed. But this is nothing new for PR pros – we’re always staying on top of trends, news, and tactics to tell stories, engage audiences, and develop content. Over the last few months, some of the changes to the PR world include a […]

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