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The FTC’s Endorsement Guides, Part 2: Understanding Influencers and FTC Disclosures

The FTC’s Endorsement Guides, Part 2: Understanding Influencers and FTC Disclosures

Last week, I highlighted key FAQs regarding the Federal Trade Commission’s (FTC) Endorsement Guides. As I said, disclosure (and arguably common sense) is at the heart of these issues. Using a formula of $100 x 10,000 followers + extras = total rate, you can see how quickly the dollars can roll in for influencers. For sponsors, […]

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Searching for the ‘perfect PR partner’ – why boutique is better

Searching for the ‘perfect PR partner’ – why boutique is better

If you’re reading this particular blog, there is a decent chance you’re currently on the hunt for a public relations partner and you’re here doing your homework on Caster Communications. If that’s the case, we’re glad you’re here. We’re here to help, and we commend you for running this reconnaissance mission – the least we […]

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The FTC’s Endorsement Guides, Part 1: Do you know what you need to disclose?

The FTC’s Endorsement Guides, Part 1: Do You Know What You Need to Disclose?

If you use endorsements in your marketing, do they meet the standards of the FTC Act and the FTC’s Guides Concerning Use of Endorsements and Testimonials in Advertising? And what about social media influencers? If your business works with influencers or if you’re an influencer yourself, are you both taking necessary steps to clearly disclose material […]

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Staying Organized in the Lightning-Fast World of PR

I’ve always been able to pride myself on my organization skills (everywhere besides in my car, that is!), and I live and breathe by lists, at work, and in my personal life. I actually go so far as to write two grocery lists out each week – one for the things I want as they […]

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Three Examples of PR Done Right: Exploring What Makes a Successful Program

What makes an effective PR and communications program? There are a lot of components that must come together to ensure success. But success isn’t one-size-fits-all and what is successful for one brand or product may be completely different for another. At Caster, we create custom, bespoke programs that are designed to specifically target the diverse […]

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