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Not Goodbye – Just Bye for Now

Today is my last day at Caster Communications. (Typing that just hurt my soul!) I’m not going anywhere else. I mean ideally, I would be heading to a beach, but alas 2020 is what it is. Like most people, my husband Karl and I have had our fair share of challenges this year. We decided […]

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The Power of a Strong Professional Network in Uncertain Times

In August of 2020, as the coronavirus pandemic raged across the globe leaving whole sectors of the economy a smoldering ruin, I lost my job. I was working in events, a field that has been especially devastated by COVID restrictions. I was utterly bereft: between the evaporation of the events industry and the need to […]

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Managing Clients and Press Through Virtual Events

If there’s one thing we’ve learned this year, it’s that virtual events simply cannot mimic the real deal experience, but they have proven to be a sensible and cost-effective solution when in-person events are not possible. While the Caster team has sat (from our desks) front row center at several virtual shows and events within […]

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Tech’s Diversity Issues Need Community-Based Solutions

The lack of diversity in STEM fields is a problem – not just for underrepresented communities, but for the industry itself.  Homogenous groups of scientists do less influential science. Less diverse design teams are less creative. The unconscious bias of coders becomes the unconscious bias of code: which in turn, becomes a PR nightmare for […]

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Beyond the Building: Welcoming Fresh Ideas from Across the Country

During the 22 years Caster has been in business, Kimberly Lancaster, president and founder, was fairly resistant to the idea of operating with a large-scale remote team. Being a team big on culture and a hands-on work environment, a distributed work force disrupted the belief system Caster held dearly. With the hiring of our Toronto-based […]

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