InfoComm is the audiovisual and integrated experience event of the year, but without a solid PR plan in place, your booth could be easily be overlooked by the show’s 44,000 attendees. Collectively, the Caster team has attended 17 InfoComms, coordinating countless product launches and leveraging our media relations to shift all eyes to our clients. […]
In a previous Caster Communications team blog post, Megan gave some great advice on pitching and landing the right product reviewer for your client, but once you’ve secured the right person/product combo — now what? As Megan pointed out “97% of consumers today depend on reviews to make informed purchase decisions“, proving just how important […]
There is an increasing digital urgency across many industries to adopt new technology that will drive innovation and disruption. Digital transformation enables unparalleled opportunities for value creation. It used to take Fortune 500 companies an average of 20 years to reach a billion dollar valuation; today, digital start-ups can get there in just four years. […]
Earlier in the month, The Providence Journal reported that Chobani (who calls themselves “America’s number one Greek Yogurt”) donated $50,000 to Warwick’s public schools to pay off children’s lunch bills. In a grossly unpopular move, Warwick had before announced that children who owe money for lunch would be served cold sandwiches instead of a hot […]
At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.