Networking gets a bad rap yet, as professionals, it is a critical skill and an activity that’s not going anywhere.
In PR, relationships are imperative to success, but telling truthful and compelling stories on behalf of your client is what the job is all about. If that is done correctly, relationships will simply form naturally. I interviewed some of our Caster Crew members for their point of view regarding the concept of relationships vs. storytelling […]
There isn’t a PR person alive who hasn’t had a client or a boss who wanted them to get top mainstream coverage in a publication / morning show / daily newspaper like the Wall Street Journal, TIME Magazine, CNN, or the TODAY Show. When we’re pitching clients, we want to showcase our wins and tell […]
InfoComm is the audiovisual and integrated experience event of the year, but without a solid PR plan in place, your booth could be easily be overlooked by the show’s 44,000 attendees. Collectively, the Caster team has attended 17 InfoComms, coordinating countless product launches and leveraging our media relations to shift all eyes to our clients. […]
In a previous Caster Communications team blog post, Megan gave some great advice on pitching and landing the right product reviewer for your client, but once you’ve secured the right person/product combo — now what? As Megan pointed out “97% of consumers today depend on reviews to make informed purchase decisions“, proving just how important […]