Author: Caster Communications

Is PR Right for You?

By: Peter Girard It’s a heavy question, “Is PR right for our business?” Public Relations add an entirely new dynamic to your business, essentially it’s a whole new world, and to a company like us, it truly is ‘a new fantastic point of view’ (cue the Aladdin song).  Much like the song, (if you need […]

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Top Five Social Media Fails of 2013

By: Allie Herzog While there have been many unfortunate social media blunders this year, we can thank (or shame) Home Depot for adding another one to the list just yesterday. Home Depot tweeted an incredibly inappropriate and offensive photo and caption, and its so-called apologies in the aftermath also fell short. You would think that […]

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Should PR Pros Pitch Journalists Through Twitter DM’s?

By: Peter Girard It was fun, interesting, and insightful to turn the tables on some of Caster’s media friends and ask them a few questions.  Last week, Patrick Coffee, a writer for PRNewser, asked the question: Should PR Pitch Journalists on Twitter with Direct Messages? – in response to Twitter’s update which now allows Twitter […]

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