Apr
21

How to Avoid the Dreaded PR Disaster

posted on April 21st 2017 in PR & PRFail & Strategy with 0 Comments

Warren Buffett has a famous saying: “it takes 20 years to build a reputation and five minutes to ruin it.” There is so much truth to this statement. But another one I’ve heard and truly believe in is that people are more likely to talk about a bad experience they had with a brand then they are to talk about a good one. But if you solve their problem, they are even more likely to tell everyone they know about your brand.

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Apr
19

Calendar Appointments – the Small-But-Mighty PR Tool

posted on April 19th 2017 in PR with 0 Comments

There are two kinds of people: those who have a planner notebook, and those who use an e-calendar to organize their lives. Well, there are those who might not organize at all, but they’re probably not PR people. I used to be an old-school-written-planner person, but since working at Caster I’ve adopted the e-calendar life both personally and as a PR tool.

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