- Earned coverage in publications across the tech and consumer space, including Forbes, Washington Post, Digital Trends, CNET, USA Today, TechHive, and more.
- Through Caster’s targeted social media advertising efforts centered around critical sales periods for abode such as Black Friday, Cyber Monday, and Amazon Prime Day, abode experienced massive sales returns from small investments.
- Analysis of abode’s web traffic has identified that the curated press reviews of abode’s security solutions has been one of the largest drivers in traffic back to the abode website and a key factor in driving abode sales.
abode approached Caster Communications as a disruptor in the DIY smart home security space with a solution on-par with what was available for professional installation that was easy to setup, and easy to use, and offered customers a flexible and affordable solution. Unique to abode was their offering of incredibly flexible, no-contract professional monitoring options if desired. abode customers even have the option of turning on professional monitoring for a week, or just three days if they will be traveling for the long weekend, for as little as $7 per month.
A successful crowdfunding campaign in 2015, in addition to abode’s differentiators and active user community placed abode as a well-positioned newcomer to the emerging DIY home security market. The challenge was that the company lacked the bandwidth, resources, and most importantly, the expertise to transform their solution and brand from a small startup, into a respected, well-known name recognized by relevant media and consumers.