Introducing Fibaro’s first-ever Apple HomeKit-enabled sensors was a key product launch for the brand in 2016 and resulted in extensive coverage from smart home, mainstream tech and Mac enthusiast publications.
Caster scored 247 media placements and 40+ unique stories from CNET, TechHive, 9to5 Mac, Mac Rumors, Digital Trends, Macworld, GearBrain and many more.
The successful launch allowed Caster to create and strengthen new relationships with top tech media, while substantially raising awareness of Fibaro as a major player in the smart home and Apple HomeKit ecosystem.
Fibaro is by no means new to the smart home space. For many years, they have been manufacturing and selling sensors, controllers and hubs based on the popular Z-Wave standard. However, in 2016 Fibaro ventured into new territory, developing a line of sensors compatible with Apple’s smart home ecosystem known as HomeKit, including a Motion Sensor, Door/Window Sensor and Flood Sensor.
In December, Fibaro received Apple certification and the product line was ready to ship. Fibaro challenged Caster to successfully launch the new products and create brand awareness in a market they had yet to conquer. The HomeKit device introduction was one of the biggest product launches for Fibaro in the US market, but timing was not ideal – right in the middle of the busy holiday season, when news is easily lost in the noise.