Completing the PR Puzzle – How Smart Advertising Leads to Next Level PR

If you follow the Caster blog, you should already know how important a good PR strategy is to your brand’s success. If not, let me give you a quick rundown on why PR matters. Public Relations is all about communicating the right messages about your brand to the right people (potential and existing customers, business […]

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Best Practices for Paid Advertising on Facebook

Due to affordable and flexible advertising budgets and a vast network of user data, Facebook has emerged into an ideal advertising platform for all B2B and B2C businesses, small and large.

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