I was a Medieval and Renaissance Studies major, and now I’m joining one of the best technology PR firms in the country. It’s a funny old world, innit? This move is not out of nowhere. I’ve spent the last decade plus at AVIXA, the world’s leading professional audiovisual trade association and professional society. I thought […]
At Caster, we believe every business, whether it is B2B, B2C, or B2B2C, benefits from implementing a strategic social media presence, but oftentimes we hear from new B2B clients, “why do we need to be on social media anyway?” Here’s why: Social media offers an enormous potential to reach target audiences at little-to-no cost. It […]
Networking gets a bad rap yet, as professionals, it is a critical skill and an activity that’s not going anywhere.
There is an increasing digital urgency across many industries to adopt new technology that will drive innovation and disruption. Digital transformation enables unparalleled opportunities for value creation. It used to take Fortune 500 companies an average of 20 years to reach a billion dollar valuation; today, digital start-ups can get there in just four years. […]
Earlier in the month, The Providence Journal reported that Chobani (who calls themselves “America’s number one Greek Yogurt”) donated $50,000 to Warwick’s public schools to pay off children’s lunch bills. In a grossly unpopular move, Warwick had before announced that children who owe money for lunch would be served cold sandwiches instead of a hot […]