Business

The Caster Crew Reflects on 2021

I joined Caster during a period of seismic transformation- not just for us, but for the entire planet. During the fall of 2020, the Caster Crew was navigating the transition from a tightly knit Rhode Island-based firm to a hybrid team dispersed across the Eastern seaboard. Treasured colleagues left to pursue new opportunities, personal and […]

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Outstanding or Overbearing

Engaging with the LGBTQ+ Community during Pride Month   It was the peak of Pride, the day of the Providence parade—a day I should have gotten to live my best and most authentic life. I parked at the mall to avoid paid parking and cut through the building to get to the celebration. I was […]

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Stepping into my New Role at Caster

I remember my first CEDIA Expo incredibly clearly. It was the final year in Atlanta, and I was just a few months into my job with CEDIA, my very first professional job out of college. I was in awe that this company would pay to send me to this show. Little did I know that […]

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A Note from Caster’s New Vice President

I was a Medieval and Renaissance Studies major, and now I’m joining one of the best technology PR firms in the country. It’s a funny old world, innit? This move is not out of nowhere. I’ve spent the last decade plus at AVIXA, the world’s leading professional audiovisual trade association and professional society. I thought […]

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How to Effectively Manage a B2B Social Media Account

At Caster, we believe every business, whether it is B2B, B2C, or B2B2C, benefits from implementing a strategic social media presence, but oftentimes we hear from new B2B clients, “why do we need to be on social media anyway?” Here’s why: Social media offers an enormous potential to reach target audiences at little-to-no cost. It […]

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