What is PR Worth?
Data is a religion among business leaders. Leading indicators are prophets, and lagging indicators form a holy text. Investments are laid at the altar of better data insights: 91.9 percent of Fortune 100 executives say they’re accelerating their companies’ investments in big data systems. At the same time, only 24 percent of those same executives […]
To Keep Growing, Pro AV Needs to Stop Graying
Fresh off his first InfoComm, Caster’s Robert Simms realizes Pro AV needs to stop graying if it wants to keep growing CNN journalist Harry Enten wrote the following passage in early April as the baseball season kicked off: “When my father, born in 1927, was my age, Opening Day was one of the biggest events […]
Instagram Expectations, LinkedIn Realities: Gen Z at Work
Gen Z is moving the goalposts for workplace culture: demanding more flexibility, focusing more on work-life balance, seeking different kinds of satisfaction from their jobs, and quitting fast if their current role falls short. Many media observers report on this behavior, even praise it, without pausing to critically evaluate whether it’s good. Insider writes: “Because […]
The Caster Crew Reflects on 2021
I joined Caster during a period of seismic transformation- not just for us, but for the entire planet. During the fall of 2020, the Caster Crew was navigating the transition from a tightly knit Rhode Island-based firm to a hybrid team dispersed across the Eastern seaboard. Treasured colleagues left to pursue new opportunities, personal and […]
Outstanding or Overbearing?
Engaging with the LGBTQ+ Community during Pride Month It was the peak of Pride, the day of the Providence parade—a day I should have gotten to live my best and most authentic life. I parked at the mall to avoid paid parking and cut through the building to get to the celebration. I was looking […]