Caster Communications

Outstanding or Overbearing?

Outstanding or Overbearing?

Engaging with the LGBTQ+ Community during Pride Month It was the peak of Pride, the day of the Providence parade—a day I should have gotten to live my best and most authentic life. I parked at the mall to avoid paid parking and cut through the building to get to the celebration. I was looking […]

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Instagram Takeovers

Experienced Advice on Instagram Takeovers

Your employees are a great resource for growing your social media presence and increasing engagement, but a lot of companies are afraid to incorporate them into official messaging through efforts like Instagram takeovers. There are risks to giving employees the reins on social, but the potential benefits are huge: you get to show off your […]

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PR is a Marathon

PR is a Marathon – I Know, I Ran One

Spoiler alert: It’s more than you might think. On May 2, 2021, I laced up my sneakers and headed to the starting line of my first half-marathon and official, timed, in-person race: The Providence Marathon. As I was standing in the corral, I thought a lot about how far I’d come. Just a few years […]

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Constructive Criticism

A Crash Course on Constructive Criticism

My managers at my first job gaslit me into believing I couldn’t take criticism. Five months of nitpicking led to anxiety attacks and daydreams of working literally anywhere. Once I found my place with the Caster Crew, I learned not only to embrace feedback, but to seek it. Learning the difference between nitpicking and honest, […]

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Tunes for Tech PR

Tunes for Tech PR

How Your Morning Music Choices Can Fire You Up For A Busy Day Of PR Commuting to work can be a drag, especially if there aren’t any good songs on the radio. Psychologically, music is much more than just entertainment. Music can promote relaxation, boost energy, and even improve memory. Listening to upbeat music can […]

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