Journalists on PR

How PR Can Help Impact Your Bottom Line

Public relations can be a crucial element to the success of home technology companies. PR is about telling stories to build brand reputation and can help impact their bottom line. Traditionally, PR helps develop a company’s reputation through various forms of media including print, online, TV and radio/podcasts, by telling a compelling story about a […]

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Should PR Pros Pitch Journalists Through Twitter DM’s?

By: Peter Girard It was fun, interesting, and insightful to turn the tables on some of Caster’s media friends and ask them a few questions.  Last week, Patrick Coffee, a writer for PRNewser, asked the question: Should PR Pitch Journalists on Twitter with Direct Messages? – in response to Twitter’s update which now allows Twitter […]

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