Media Relations

Perfecting Pepcom – A PR Guide to Pitching Press around CES

As the first quarter of 2024 flies by, we’ve celebrated a flurry of success stories. In reflection, we’ve served up a masterclass of PR execution in our latest case study: the launch of the Abode Edge Camera at CES 2024. This campaign sets a new benchmark for product launches in the tech world and testifies […]

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What CES Can Tell Us About the Media Landscape for 2024

The year’s biggest tech show has come and gone: In the aftermath of CES, the Caster crew dissected our onsite experiences and overall media coverage of the show. We spotted some media trends that could have an enduring impact on the tech PR landscape in the year ahead. There is no denying that CES is […]

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Four PR Trends to Watch in 2024

As we finish a rousing chorus of “Auld Lang Syne” and dump out the flat champagne, it’s time to talk about where PR is heading next. In the last year, we saw speedy evolution (AI), scaling back (the bird app or whatever it’s called this week), and a multitude of shifts in how the world […]

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Linda Yaccarino and the Terrible, Horrible, No Good, Very Bad Interview

What execs can learn from the X CEO’s nightmare Code Conference appearance It’s been a tough couple of weeks for Linda Yaccarino. On September 27, she participated in her most prominent outing yet as CEO of X, sitting with CNBC’s Julia Boorstin at Code Conference. It did not go well. The media called the interview […]

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Four Reasons Former Journalists Make Great PR People

For a generation, journalists stayed “in the game” until retirement. In fact, I used to joke that I would leave broadcasting when they pried the microphone out of my cold, dead hand.  These days, that’s the exception and not the rule. Therefore, many of us (hi there) end up as PR people, writing and pitching […]

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