Media Relations

Linda Yaccarino and the Terrible, Horrible, No Good, Very Bad Interview

What execs can learn from the X CEO’s nightmare Code Conference appearance It’s been a tough couple of weeks for Linda Yaccarino. On September 27, she participated in her most prominent outing yet as CEO of X, sitting with CNBC’s Julia Boorstin at Code Conference. It did not go well. The media called the interview […]

Read More

Four Reasons Former Journalists Make Great PR People

For a generation, journalists stayed “in the game” until retirement. In fact, I used to joke that I would leave broadcasting when they pried the microphone out of my cold, dead hand.  These days, that’s the exception and not the rule. Therefore, many of us (hi there) end up as PR people, writing and pitching […]

Read More

Brand Launch Laundry List

The Brand Launch Laundry List

Our clients span the whole business lifecycle. At one end of the spectrum, we have category-making clients like Crestron and Hunter Douglas with established messaging, brand recognition, and well-understood technology. On the other end are fledgling startups with, well, none of those things. Many clients come to us in stealth mode for our seasoned expertise […]

Read More

Relevant is Better Than Viral

It has been a brutal year for the media industry. The last month alone has ushered in the closure of BuzzFeed News, MTV News, and bankruptcy filings for Vice Media. In April ESPN, ABC News, National Geographic, and Vox all cut their headcount. In general, as our team updates our media lists and follows up […]

Read More

PR Fails from 2022 and What We Can Learn from Them – Part 1

Every failure supposedly contains a lesson – which is why we’re closing out 2022 by looking back on some of the most noteworthy PR fails of the past year and what we can all learn from them. When it comes to poor communications, 2022 was a rich text. There were simply too many epic disasters […]

Read More