In August of 2020, as the coronavirus pandemic raged across the globe leaving whole sectors of the economy a smoldering ruin, I lost my job. I was working in events, a field that has been especially devastated by COVID restrictions. I was utterly bereft: between the evaporation of the events industry and the need to […]
Networking gets a bad rap yet, as professionals, it is a critical skill and an activity that’s not going anywhere.
A major part of working in PR is pitching the media – it’s something we do daily. Identifying, researching, and landing quality editorial opportunities for our clients is a top priority. To achieve success with the media, it all starts with crafting a solid pitch. Sometimes though, even if you feel you’ve crafted the perfect fit for the writer you are pitching, you just don’t hear back.