Expertise

At Caster, we work hard to promote our clients and their unique products and services. More often than not our clients initiate major projects that require Caster’s methodical planning and expertise. This can be anything from organizing a major event, breaking through the social noise, launching a product, category or even a whole new brand. Whatever it is, Caster is always up for the challenge. Below are some of Caster’s recent project wins that we’re proud to share.

Our Case Studies

Leveraging Social Advertising to Increase Sales

With a dense variety of smart security systems on the market, abode needed to differentiate their product from their competitors’ and focus their advertising, social media, and digital marketing efforts on target audiences who had already considered purchasing a smart security system or smart home products in the past. While they were driving large amounts of traffic to their site, they needed help converting those numbers into sales…

Read the whole story here.

Award Winning PR

For any business, a key challenge is strategizing how to gain recognition amongst the competition. As Control4 has morphed and grown to offer new audio and networking hardware brands, expanded dealer tools and support, and additional training tools and programs, their steady stream of new announcements aren’t always enough to elevate the product or program alone. In a year Flooded with new products and technologies, Caster was tasked with creating awareness and recognition for the growth Control4 exhibited with emphasis on winning awards…

Read the whole story here.

Reinvigorating a Brand Through Communication

The Z-Wave Alliance needed a communications partner to design a series of campaigns with a multi-pronged approach through PR, social media, and digital marketing to help reinvigorate their brand. As a part of the initiative, the Alliance e-newsletter was identified as a key opportunity for growth and rebranding to improve upon internal communications, as well as thought-leadership and potential members.

Read the whole story here.

Building a Community Through Blogging

When Caster started working with Khronos, the Khronos Developer Blog was a former activity that the group wanted to rejuvenate. The goal was to relaunch the blog to increase community outreach, developer relations, and news consistency and to provide an outlet for quick response to trends and issues in the media and developer community. But a blog for a technical developer audience covering over a dozen APIs isn’t u content that can be farmed out to any writers. Khronos needed a consistent voice who could draft technical content, ranging from tutorials to getting starting guides, from the Khronos perspective…

Read the whole story here.

Successfully Launching a Start-Up

As an Israeli startup, AdaSky needed to get access to high-level media coverage, win speaking opportunities, and develop an event presence to drive awareness of their sensing solution and educate the industry on the need for FIR thermal technology in order to win the opportunity to present their technology to major, tier-one OEMS, demonstrate their technology to investors, and to convince OEMs and investors why their technology is the missing link to delivering Level-5 autonomous vehicles to the mass market…

Read the whole story here.

Increasing Credibility with a New Brand

Avnu Alliance suffered from confusion and misconceptions. The market questioned Avnu’s role, the capabilities of their open standard, and how slow it was taking to reach adoption. The members wanted to create a new protocol that would provide true network interoperability and an option for certification that made the standard accessible and valuable to manufacturers of every size and scale, all while creating new interest in the alliance, and ultimately gaining new members. However, they were starting completely from scratch with little more than the ideas for the technology, its capabilities, and what their end goal was…

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A Global Launch on a Shoestring Budget

When Control4 decided they were going to launch 140 Certified Showrooms worldwide, followed by C4Yourself Day—an event in which all 140 Showrooms were to debut their locations and run an open house event on the same day—they knew they needed a unified PR and launch strategy in order to orchestrate a successful and impactful launch. They were looking to cut through the noise, shake up the industry, and generate global buzz with the mainstream technology media–all on a shoestring budget…

Read the whole story here.

Z-Wave - Building A Thought Leader in Smart Home

Though the Z-Wave Alliance is a widely-used standard across the smart home industry, the brand image faced stagnation and wanted to move into a thought leadership position. Z-Wave needed a refresh and a new communications approach to position them as a highly relevant and forward thinking player in the rapidly growing and competitive smart home industry…

Read the whole story here.

Smart Kitchen Summit – Cooking Up a Brand From Scratch

The Smart Kitchen Summit is the first event of its kind to bring together leaders and influencers in food, tech, commerce, design, delivery and appliances to discuss the future of food, cooking and the kitchen. In its first year, the SKS team came to Caster to help craft the event’s branding, support PR and media outreach, create and grow social media channels. The Smart Kitchen Summit has become a premiere destination for executives across food & tech and has grown over 2.5x in attendance, press, reach and influence…

Read the whole story here.

Bringing Mondopad into Different Verticals

InFocus has a diverse line of collaboration products with applications for enterprise, government, and education markets. With the launch of Mondopad Ultra, InFocus was looking to stand out against the competition, and elevate Mondopad as the leader in high-performance all-in-one collaboration technology across the different verticals…

Read the whole story here.

Fibaro Goes Mainstream

European smart home device manufacturer, Fibaro, ventured into new territory, developing a line of sensors compatible with Apple’s smart home ecosystem known as HomeKit. Fibaro challenged Caster to successfully launch the new products in the US and create brand awareness in a market they had yet to penetrate. The HomeKit device introduction was one of the biggest product launches for Fibaro in the US market and timing was not ideal – right in the middle of the holiday season…

Read the whole story here.

Thought Leadership Brings New Business

Hospitality integration firm Mode:Green has a great repertoire, with successful projects including the Baccarat, Four Seasons Chicago, 1 Hotel, and even NASA. They started working with Caster to help establish their thought leadership in the hospitality industry to become better-known among hotel managers and develop new business leads.

Read the whole story here.

Launching a New Category of Mobile PC

InFocus came to Caster to launch the brand new line of Kangaroo mobile computing solutions that introduced the market to a new category of modular, mobile PCs. Kangaroo was an unknown product in a crowded PC market, so the partnership between Caster and Kangaroo aimed to create awareness of the new PC through media coverage, product reviews, social media and digital marketing without any advertising or other marketing spend…

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Establishing Credibility As An Ingredient Brand

UniKey partnered with the largest lock manufacturer in the U.S. to create the Kwikset Kevo Bluetooth residential smart lock, which received notable coverage and many awards. But as the ingredient brand inside the lock, more than not Unikey was left out of the message. UniKey found it increasingly difficult to get its name into the market and influence the press for a path towards more licensing partnerships. They turned to Caster to find a way to establish credibility and promote its unique security technology differentiators…

Read the whole story here.

BeON Launches Direct to Consumer

Caster was initially brought on to help BeON launch into the home security channel and gain awareness and credibility with security dealers before product availability. BeON had such success with security dealers that they decided to launch the product direct to consumers – sold through the BeONHome.com website. The challenge was to get brand awareness for a new product, in a new category with consumers by relying only on social media and PR and without any advertising. BeON also was struggling to communicate its core value proposition to consumers and press because although it was a set of smart light bulbs, the product differentiator, features and benefit was nothing like that of other smart bulbs. It was all about security and BeON needed to be comparative to security products instead of smart bulbs.

Read the whole story here.

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