CEDIA Expo 2022 Keynote: Guts+Data Creator Greg Durkin to Explore Integrators’ New Role in Content Curation, Entertainment Technology

FISHERS, Ind. (June 22, 2022) – CEDIA, the global trade association for the home technology industry, today announces Greg Durkin, founder and CEO of Guts+Data, as the keynote speaker at CEDIA Expo 2022. Durkin will speak about invaluable opportunities for integrators in the fast-evolving digital media landscape in “Entertainment Evolution 2022: Content Overload.”

The proliferation of content, streaming platforms, and hardware has stranded consumers in a fragmented landscape. Durkin’s keynote will detail how today’s complex content ecosystem transpired, identify the current challenges and opportunities for streaming and home entertainment, and outline a data-informed blueprint for integrators to tackle the content conundrum. Derived from his 24-year tenure in entertainment marketing – including nearly a decade of marketing leadership at Warner Bros. and years of data consulting with HBO, Netflix and other leaders in the streaming services space – as well as the data from Guts+Data Hollywood Studios EnACT study, the keynote will provide CEDIA Expo attendees with a stimulating path to expand their service offerings further into content and entertainment support for today’s connected home customers.

“Simplicity is the new luxury, but the fragmentation of streaming platforms and marketing has become a frustrating barrier for customers. It takes longer to find shows, manage subscriptions, and discover content they’ll enjoy,” shares Durkin. “CEDIA members are uniquely positioned to support consumers in navigating these challenges. It naturally ties into their motivation to curate reliable, frictionless connected home experiences. I look forward to sharing findings about this emerging and timely business opportunity with the custom integration community.”

CEDIA selected Durkin’s keynote to set the tone for the three-day CEDIA Expo Conference program, which will focus on giving integrators the tools and knowledge to advance their businesses. The conference will unpack today’s most influential home technologies and pinpoint the opportunities they represent. Reflecting findings from the latest Integrated Home Market Analysis and The Integrator of 2027 white paper, this year’s conference lineup includes all-new tracks for the fast-growing lighting and wellness verticals. These tracks fit into a portfolio of 60 education sessions in all, including end-to-end pathways for CEDIA’s internationally accredited certifications, attendee-driven “Ask the Expert” sessions, and problem-solving business and management workshops.

“The professionals at CEDIA have spent months dissecting the trends, technology, and challenges defining the role of the custom integrator to design this year’s conference program, giving attendees a unique perspective on today’s market and an exclusive glimpse into the future.” shares Daryl Friedman, Global President and CEO of CEDIA. “There’s never been a more important time to attend CEDIA Expo.”

Registration for CEDIA Expo 2022 is now open, with early bird rates available through July 29 and free exposition hall entry for CEDIA members. For more information about the keynote and the conference program at CEDIA Expo 2022, visit



CEDIA® is the global membership association that serves the home technology industry through advocacy, connection, and education. Founded in 1989, CEDIA fights for the rights and interests of its members in governmental bodies around the world, gathers industry professionals worldwide, and creates the training, standards, and certifications that ensure the industry excels and attracts new workers. CEDIA co-owns Integrated Systems Europe, the world’s largest AV and systems integration exhibition, and founded CEDIA Expo, the world’s largest annual residential technology show. Today, over 30,000 CEDIA members deliver home technology solutions that enrich our lives. Learn more about CEDIA at

About CEDIA Expo

CEDIA Expo, owned by Emerald Expositions, is THE platform where residential technology integrators, designers and construction professionals connect, learn, and engage. CEDIA Expo brings together thousands of home tech pros and hundreds of exhibitors to the leading event for smart home technology. CEDIA Expo 2022 will take place September 29 – October 1, 2022, at the Kay Bailey Hutchison Convention Center in Dallas, TX. For more information, please visit

About Emerald

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate.