PowerHouse Alliance Expands National Presence with New Locations & Strategic Leadership Hire

Pittsburgh, PA – June 27, 2027 – The PowerHouse Alliance, a premier national consortium of wholesale distributors delivering AV products for custom installers in both the residential and commercial markets, today announces significant growth with the opening of new locations for PowerHouse Alliance members KOA, Alarmax, Davis Distribution, 21st Century, and Pioneer in 2024. Additionally, the Alliance is pleased to welcome Gary Usher as the new Vice President of Marketing & Events, further bolstering its commitment to dealer support and industry leadership.

Expanding Footprint with New Locations

PowerHouse Alliance continues to strengthen its national presence, ensuring greater accessibility and superior services for dealers across the country. The new locations for Davis Distribution, 21st Century, and Pioneer are strategically positioned to meet increasing dealer demand and provide timely access to top-tier products and support.

“Expanding our member locations is a testament to the PowerHouse Alliance’s commitment to being a trusted partner for dealers nationwide,” said Dennis Holzer, Executive Director of PowerHouse Alliance. “These new locations will enable us to offer enhanced support and greater territory convenience to our dealers, empowering them to thrive in a competitive market.”

Welcoming Gary Usher as VP of Marketing & Events

In a strategic move to enhance its leadership team, PowerHouse Alliance proudly announces the appointment of Gary Usher as the new Vice President of Marketing & Events. Based in Los Angeles, Gary brings a wealth of experience and a passionate, customer-focused approach to his new role.

“Having worked with PowerHouse during my years at Volutone, I am excited to join the team and further our mission,” said Usher. “I am dedicated to increasing awareness among our dealers and integrators about the diverse range of independent choices, conveniences and advanced technologies we offer. I look forward to enhancing dealer engagement through dynamic events and comprehensive training initiatives.”

Gary will play a pivotal role in optimizing the national presence of PowerHouse Alliance through a series of regional and coast-to-coast events, trainings, and webinars. His efforts will focus on engaging integrators and promoting the industry’s top brands carried by PowerHouse members.

“We are thrilled to welcome Gary Usher to the PowerHouse Alliance team as our new Vice President of Marketing & Events,” added Holzer. “Gary’s extensive industry experience, coupled with his innovative and customer-centric approach, will be invaluable as we continue to expand our reach and enhance our support for dealers. His vision and leadership will drive our marketing initiatives and create impactful events that connect our dealers with the cutting-edge products and technologies they need to succeed.”

To learn more about the PowerHouse Alliance or any of its distributor members and vendors, please visit