Theory Audio Design Launches at CEDIA Expo 2019

Available now for pre-order, attendees are invited to stop by Sound Room 7 to touch, feel, and hear the finished loudspeakers and loudspeaker controller for the very first time. 

Lake Forest, CA – September 3, 2019 – Theory Audio Design, new loudspeaker and electronics manufacturer renowned for startling acoustic performance, aesthetics and compact size, announces its first seven products are now available for pre-order and will be on display and demonstrated at CEDIA Expo in Sound Room 7 (SR-7).

Founded by Paul Hales, 30-year loudspeaker engineer, AV industry veteran, and owner of highly-regarded audio manufacturer Pro Audio Technology (PRO), Theory products marry PRO’s startling acoustic performance and professional features with sophisticated contemporary design at a much lower cost.

Speaker models in the Theory line-up consist of three soundbars (sb65, sb75, and sb85) designed to perfectly match with 65-inch, 75-inch and 85-inch flat panel TVs, an all-purpose on-wall loudspeaker model (sb-25) with dual 5.5-inch carbon fiber woofers, as well as two subwoofers (sub12 and sub15) with 12-inch and 15-inch drivers.

At the core of all Theory systems lies a 9-channel Amplified Loudspeaker Controller (ALC-1809) that is akin to an integrator’s AV swiss army knife. With 1,800W per system and 96kHz/32-bit digital signal processing, the ALC-1809 uniquely combines the functionality of five products in one; A multi-channel DSP processor, high power multichannel home theater and distributed audio amplifier, multichannel mixing amplifier, multichannel bass manager, and high-resolution loudspeaker processor, all of which fits into a single, stylish, 1U unit.

“Theory brings professional audio performance to residential theaters, media rooms, and distributed audio systems, by marrying high-power loudspeakers with high amplifier power, all in compact, visually attractive packages suited to high-end residential and commercial environments,” said Hales. “The result is a complete lineup of products that define a new product category: high power but attractive solutions for every residential and commercial audio application. Full surround systems up to 7.2 or 5.2.2 can be put together with a 9-channel Amplified Loudspeaker Controller for under $10,000 US, which is truly remarkable at this level of performance.

A selection of Theory products will be on display in the Theory Audio Design booth (SR-7). Attendees are also encouraged to experience the 5.2.2 Dolby Atmos system demo consisting of a Theory sb75 75-inch soundbar, four sb25 multipurpose surround speakers, and two sub15 15-inch subwoofers, all driven by Theory’s ALC-1809 Loudspeaker Controller.

Theory products will be available in October but are available now for pre-order. CEDIA Expo attendees that sign up to be an authorized dealer during the show will also benefit from special at-show pricing. Stop by SR-7 to speak to Theory’s new director of sales, Joshua Trujillo, or email him at for more details.

For more information on Theory Audio Design, visit: