Campbell Soup Company + SKS Announce Indoor Food Tech Startup Verdical As The 2017 Smart Kitchen Summit Startup Showcase Winner

The Berkley, California-based indoor food cultivation startup was chosen from a group of 15 food tech finalists and announced at the event in Seattle last month.

Seattle, WA – November 6, 2017Campbell Soup Company (NYSE:CPB) and SKS (Smart Kitchen Summit), the leading event and community focused on the future of food, cooking and the kitchen today announce the winner of the annual Startup Showcase + Pitchfest: indoor food cultivation platform Verdical.

Verdical was selected from a group of 15 finalists, which included startups, inventors, and culinary makers across a wide range of food technology applications. CEO Andrew Deitz presented on Verdical’s mission to simplify the produce growing process to bring indoor food cultivation to the kitchen as part of the qualifying Pitchfest at the show.

Verdical provides a platform for growing food indoors. Each elegantly designed standing hydroponic gardening system uses horticultural LED’s along with various sensors to make growing year-round as easy as inserting seed pods and pushing a button. Because of its size and scale, Verdical is perfect for a wide variety of use-cases including residential applications or commercial applications in restaurants or other community kitchens.

“At Verdical we believe food is deeply emotional and our work reflects that; we’re thrilled to be named the 2017 Smart Kitchen Summit Startup Showcase winner,” said Andrew Deitz, CEO, Verdical. “Our team is excited to partner with Campbell in developing a new generation of urban farmers who will have the ability to harvest food onsite year-round.”

Campbell Soup Company, the leading maker of soups and simple meals, beverages, snacks and packaged fresh foods, sponsored the 2017 Startup Showcase. As the winner of the showcase, Campbell will provide Verdical a cash prize of $10,000 and the opportunity to be mentored by Campbell executives.

“The connected kitchen of our future will provide fresh ingredients, modern recipes and cooking assistance at the touch of a button,” said Shakeel Farooque, Vice President and Head of Digital and e-Commerce, Campbell Soup Company. “By allowing consumers to grow fresh ingredients in hydroponic columns in their kitchens, Verdical is proving that the future is closer than it appears. We look forward to working with Verdical as they revolutionize kitchens across the nation.”

In addition to the finalist award, an award for innovation sponsored by Storebound was also presented to runner-up eCooker at the show. A kitchen appliance used to cook solid food homogenously in a short time at low temperatures, the eCooker doesn’t impact the nutrition of a food during cooking, preserving taste and texture.

For a full list of finalists, check out our blog post and for video of the Startup Showcase event, click here.

For more information on the SKS, visit and to stay up to date on future events, including the first Smart Kitchen Summit Europe show in June 2018 in Dublin, Ireland, follow us on Twitter and Facebook.


About SKS

Created in 2015 by smart home and IoT veteran analyst Michael Wolf, the Smart Kitchen Summit is the leading event and community focused on the future of food, cooking and the kitchen. SKS aims to be the annual forum for leaders and C-level executives across the food, cooking, appliance, retail and technology ecosystems to discuss trends, develop partnerships and envision the future of this emerging market. The 2017 Smart Kitchen Summit was held October 10-11, 2017 in Seattle, WA. The 2018 Smart Kitchen Summit Europe will be held in June in Dublin, Ireland.

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” We make a range of high-quality soups and simple meals, beverages, snacks and packaged fresh foods. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. Led by our iconic Campbell’s brand, our portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens and Garden Fresh Gourmet. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit or follow company news on Twitter via @CampbellSoupCo. To learn more about how we make our food and the choices behind the ingredients we use, visit

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