Alexandra Crabb

Senior VP

Alex has 15 years of years of experience leading global tech PR and social media campaigns for start-ups such as Endomondo Fitness Tracker App, UniKey (as seen on Shark Tank – Kwikset Kevo smart lock), HealthSpot, Kangaroo Mobile Desktop, BeON Home and more. Alex creates programs that increase traction and garner global media attention for emerging companies, including taking the ingredient brand, PrimeSense (the 3D sensor powering Xbox Kinect) mainstream and ultimately to a $350M buy-out from Apple. From angel investors to VC to acquisition, Alex has developed campaigns that strategically build brands for the marketplace. In addition to advocating for start-ups, Alex has led several technical alliances and consortium accounts. Alex has an unparalleled network of media and analyst contacts spanning US and EMEA in consumer electronics, digital health, smart home, gadget, AV and mobile. Alex has a BA in public relations from Suffolk University and an MA in Integrated Marketing Communications from Emerson College. Follow her on Twitter.

Boston transplant, Alex has adapted well to the Rhode Island lifestyle between her love of oysters, ocean, home improvement, book club and home-cheffing. Mom to her son Axel, Alex and family can be found exploring New England with their shadow, a rescue Puggle named Boomer.

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