Ashley Daigneault

VP

With over a decade of private and non-profit communications work, Ashley has a combined 7 years at Caster and a not-so-secret love for the fire drill PR environment. A writer at heart, Ashley has applied her extensive writing and media relations’ skills across the agency’s diverse client base and built initiatives for clients across B2B and B2c audiences. Ashley leads the Z-Wave Alliance account, and works extensively to increase the group’s advocacy network, speaking opportunities ad credibility the mainstream media. With a passion for creative brand building, Ashley helped facilitate the first Smart Kitchen Summit with smart home firm NextMarket Insights and has led campaigns for startups such as Abode Systems and incubator initiatives like the Z-Wave Labs program. Ashley is always analyzing and sourcing emerging tools to drive both PR and social media success for our clients. She holds an MBA from Marylhurst University and a BA in writing and political science from the University of Rhode Island. Follow her on Twitter

With a five-year-old son and home and two sweet but crazy dogs (lab and puggle), Ashley’s favorite things are typical of an East Coast dweller: summers by the water, strong coffee, Brickley’s ice cream, sunshine, page turning books, the Red Sox and red wine. She was married to her wife before it was legal for them to marry in Rhode Island and is a fierce advocate for equality for all.

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