Break Digital Barriers with These Content Accessibility Tips
Working in PR, I spend a lot of time stepping into the shoes of different audiences. You should see the number of targets and personas I have scribbled out on sticky notes and plastered across my desk. After all, knowing your audience is the key to making content resonate. Right? Not necessarily. Consider these questions: […]
5 Writing Tips to Improve SEO
Not sure where to begin with SEO? You aren’t alone. While developing an SEO strategy for your entire website may seem daunting, there are some easy ways to instantly improve your website’s search ranking. Let’s start with the basics. What is SEO and why is it important? SEO stands for Search Engine Optimization, which is […]
Lessons From The PR Fails of 2021 (So Far)
Ah, the dreaded #PRFail: we’ve all seen our share. Sometimes, the hashtag is attached to a thoughtless publicity stunt on social media; sometimes, it’s a serious crisis, handled poorly. As public relations professionals, it’s our job to analyze how corporate communications are likely to make the audience feel so we can avoid PR fails. For […]
Experienced Advice on Instagram Takeovers
Your employees are a great resource for growing your social media presence and increasing engagement, but a lot of companies are afraid to incorporate them into official messaging through efforts like Instagram takeovers. There are risks to giving employees the reins on social, but the potential benefits are huge: you get to show off your […]
The Future of Work Looks Different for All of Us
Work from anywhere is trending. As a person who really, really likes the office, I found the shift to remote work really tough. In my office, which was designed by me for me, and where I have typed, pitched, chatted, fretted, strategized, and vented for 20 years, working anywhere doesn’t resonate. But I know I […]