Tag: best practices

What It Takes to Get the Big Story

There isn’t a PR person alive who hasn’t had a client or a boss who wanted them to get top mainstream coverage in a publication / morning show / daily newspaper like the Wall Street Journal, TIME Magazine, CNN, or the TODAY Show. When we’re pitching clients, we want to showcase our wins and tell […]

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How to Write an Effective Newsletter

How to Write an Effective Newsletter

Newsletters are a great way to reach out to your audience on a regular basis to keep them updated with what’s going on with your client. Unlike social media campaigns or email pitches, where you’re often introducing the reader to your client’s company for the first time and trying to pique their interest, newsletter readers […]

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Beyond the Tweet: How to Leverage Twitter as a PR Tool

For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention something that happened in your day, at work, in the news, etc.

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Instagram 101: Tips & Tricks to Drive Traffic to Your Page

In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with aspects like the rise of brand influencers contributing to momentum and growth for companies on the platform.

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Giving Your Content Extra Mileage: How to Turn One Piece of Content into a Dozen Articles

A challenge that we sometimes face as tech PR professionals is navigating the constantly changing technology landscape and ensuring that our clients are being seen and heard as thought leaders in their respective industries. We want to make sure our clients are a part of the stories and angles as they shift, even if the […]

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