Maximizing Interaction on Your Next Virtual Conference
As we quickly move into the summer, still under stay-at-home order in many states, with our large events and gatherings, in most cases, cancelled, we are seeing events become virtual to keep people connected and learning and to allow companies to continue showcasing their technology and products. However, event organizers, individual companies, and groups are […]
Working from Home Full Time: Pros and Cons from the Caster Crew
Many businesses around the country are shifting their operations from the norm. Caster, too, has temporarily shut its brick-and-mortar doors and has transitioned to a full-time, all-remote workforce (though we’re still highly available and highly productive, per the norm). While our favorite Canadian Erin Phillips works remotely for the Caster Crew year-round (and a few […]
The FTC’s Endorsement Guides, Part 2: Understanding Influencers and FTC Disclosures
Last week, I highlighted key FAQs regarding the Federal Trade Commission’s (FTC) Endorsement Guides. As I said, disclosure (and arguably common sense) is at the heart of these issues. Using a formula of $100 x 10,000 followers + extras = total rate, you can see how quickly the dollars can roll in for influencers. For sponsors, […]
The FTC’s Endorsement Guides, Part 1: Do You Know What You Need to Disclose?
If you use endorsements in your marketing, do they meet the standards of the FTC Act and the FTC’s Guides Concerning Use of Endorsements and Testimonials in Advertising? And what about social media influencers? If your business works with influencers or if you’re an influencer yourself, are you both taking necessary steps to clearly disclose material […]
Three Examples of PR Done Right: Exploring What Makes a Successful Program
What makes an effective PR and communications program? There are a lot of components that must come together to ensure success. But success isn’t one-size-fits-all and what is successful for one brand or product may be completely different for another. At Caster, we create custom, bespoke programs that are designed to specifically target the diverse […]