Tag: blog

ChatGPT Won’t Replace Your PR Team

  The Caster team has been encouraged to try AI out in all of its various forms and to see where it does and doesn’t hit the mark. As folks working in the tech industry, it’s part of our job to keep tabs on the evolving role of tools that might help us or potentially […]

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Brand Launch Laundry List

The Brand Launch Laundry List

Our clients span the whole business lifecycle. At one end of the spectrum, we have category-making clients like Crestron and Hunter Douglas with established messaging, brand recognition, and well-understood technology. On the other end are fledgling startups with, well, none of those things. Many clients come to us in stealth mode for our seasoned expertise […]

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B2B vs B2C Storytelling

B2B vs. B2C Storytelling: What’s the Difference?

When assessing each client’s particular audience, one of the first things we determine is who they sell to: are they B2B (business-to-business) or B2C (business-to-consumer)? B2B and B2C storytelling are remarkably different, so here’s a quick rundown of what you need to know to reach, engage with, and persuade these two distinct audiences effectively: B2B […]

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pete pr blog

A Guide to “All-Parts PR”

Sit in on enough new business pitches and you begin to pick up on some commonalities. When the topic of our approach to PR inevitably comes up, one trend I have identified, and found myself explaining to both would-be and soon-to-be clients is what I deem the “All-Parts PR” approach. Okay, what are you talking […]

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Taking Red Pen to Past Predictions

Taking Red Pen to Past Predictions

We are in a golden age for technology industry prediction articles. A Google search for “2023 tech industry predictions” finds 212 million results. Turn to just about any mainstream technology or business publication and you’ll see a recent piece compiling commentary from glamourous lists of CEOs and innovators. Setting aside the obvious technological advancements in […]

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