Tag: blog

Struggling with #RemoteWorkLife? It’s a Marathon, Not a Sprint

Struggling with #RemoteWorkLife? It’s a Marathon, Not a Sprint

Sick of being quarantined? It’s all about perspective. Here’s how we’re finding some gratitude in our common #remoteworklife gripes. Let’s be honest…who is starting to feel the effects of working full-time from home? For those of us who still have jobs in the continuously floundering economy—moreover, jobs which we can perform safely from our own […]

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Picking Up the Phone in Public Relations: Yes, It Can Still Be Relevant

As we call ourselves in the Twitter-verse, we “#PRPros” spend most of our days stationed behind a wall of monitors, furiously tapping away on our keyboards as we write press releases and pitches, build media lists, and plan social media campaigns. These moments of fervently focused silence are (all too frequently) alleviated by hour-long calls, […]

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Why I Chose to Study Public Relations

Why I Chose to Study Public Relations

I didn’t–at first. But I know I’m exactly where I’m supposed to be now. I always knew I wanted to work in a business setting, whatever that may be. I watched my mom leave the house with her heels on and her work phone ringing off the hook, and I wanted to be just like […]

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Caster Welcomes New Clients: Avocor, Enclave, Hunter Douglas, and Intellithings

It has been a SUPER busy summer at Caster Communications including client mergers and acquisitions, massive product and technology launches, influencer events in the Caribbean, and more. You’d think that would be enough to keep us busy, but because we’re suckers for feeding our brains by expanding, learning, and taking on the next challenge, we’ve […]

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What It Takes to Get the Big Story

There isn’t a PR person alive who hasn’t had a client or a boss who wanted them to get top mainstream coverage in a publication / morning show / daily newspaper like the Wall Street Journal, TIME Magazine, CNN, or the TODAY Show. When we’re pitching clients, we want to showcase our wins and tell […]

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