Quick Brown Foxes, Lazy Dogs, and a Properly Produced Story
If you attended school taught primarily in English, you’ve likely heard this sentence before: The quick brown fox jumps over the lazy dog. This sentence is famous for the story behind it, but that story is not about the fox or the dog or the dynamics between wild and domesticated animals. The story is about […]
To Keep Growing, Pro AV Needs to Stop Graying
Fresh off his first InfoComm, Caster’s Robert Simms realizes Pro AV needs to stop graying if it wants to keep growing CNN journalist Harry Enten wrote the following passage in early April as the baseball season kicked off: “When my father, born in 1927, was my age, Opening Day was one of the biggest events […]
Why I Chose to Work at Caster when I Live 2954 Miles Away
My eyes shot open to my alarm blaring at 3:00 A.M. Despite the insanely early hour, I was wide awake and full of adrenaline. I quickly brushed my teeth, packed up, and was out the door of my house in Orange County by 3:32 A.M. As I sat down in the car, my anxiety reminded […]
Mise En Place PR
How cooking and PR are eerily similar Great chefs aren’t born, they’re forged – and I submit the same is true for PR professionals. For anyone unfamiliar with the term, “mise en place” is a French term for “having all your ingredients measured, cut, peeled, sliced, grated, etc. before you start cooking” – if you […]
Setting Boundaries When You Are “Always On”
PR professionals don’t have regular work hours – if you know you know. Working all the time isn’t a sustainable solution, though. Longer hours don’t necessarily allow you to be more productive — and what’s more, encouraging constant communication can damage employees’ well-being, work-life balance, and job performance. I’m at the dawn of my PR […]