The FTC’s Endorsement Guides, Part 1: Do You Know What You Need to Disclose?
If you use endorsements in your marketing, do they meet the standards of the FTC Act and the FTC’s Guides Concerning Use of Endorsements and Testimonials in Advertising? And what about social media influencers? If your business works with influencers or if you’re an influencer yourself, are you both taking necessary steps to clearly disclose material […]
S**t Hit the Fan – Now What? Tackling a PR Crisis
PR crises are not usually something you can plan for, and they are certainly not the most glamorous part of PR, but the truth is, they happen. From time to time, s**t hits the fan, and when it does, you need to be ready with a communications plan—not to mention all hands on deck. Warren […]
How a Silent Good Deed Can Turn into Booming PR
Earlier in the month, The Providence Journal reported that Chobani (who calls themselves “America’s number one Greek Yogurt”) donated $50,000 to Warwick’s public schools to pay off children’s lunch bills. In a grossly unpopular move, Warwick had before announced that children who owe money for lunch would be served cold sandwiches instead of a hot […]
MYTH, Busted: ‘No News is Good News’
At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.
Writing Your Brand Story Part I: What, How, & Why
Traditional PR strategy and tactics, such as media outreach, thought leadership, and social media, can help you reach your target audience to contribute to brand recognition and business growth. But they will only be successful if you’ve first taken the time to define your brand story. What is your brand story, and how do you […]