Perfecting Pepcom – A PR Guide to Pitching Press around CES
As the first quarter of 2024 flies by, we’ve celebrated a flurry of success stories. In reflection, we’ve served up a masterclass of PR execution in our latest case study: the launch of the Abode Edge Camera at CES 2024. This campaign sets a new benchmark for product launches in the tech world and testifies […]
Social Media and Case Studies for Dealers: A Q+A with Caster from the AVNation #LFHSummit
This past week, the Caster Crew had pleasure of joining the first residential AVNation LFH Summit. We joined #AVTweeps from around the country and many of our clients who presented from home at this virtual event that offered education, trainings, and networking events for the residential custom install industry. The Caster Crew shared some of […]
No Business Is Too Small to Make Headlines with Case Studies
In a crowded media landscape, case studies capture an editor’s attention. Caster writes case studies for many of our clients, pitching them for placement, using them to showcase work on client websites, and using them to book interviews on the topic – and our clients’ marketing teams continue to see momentum in campaigns and on […]
Elements of a Case Study
A case study is a written showcase of work done by a company with specific attention paid to a problem that company solved, how they solved it, and what the end results were. Case studies are a powerful tool you can leverage to provide credibility for your business. But how do you go about creating […]
Why Case Studies Should be Your Favorite PR Tool
Case studies are valuable tools for PR activities. They can be used as content for media placement, social media material, contributed article opportunities, and even sales and marketing efforts. Once you have it, a case study can go really far. But, how do you make one? A case study is a story about how your […]