Tag: Caster Communications

Leveraging Awards in your PR Strategy

Between the months of November and February every year, Awards season in Hollywood ratchets up as celebs, directors, musicians, and costume designers alike wait to hear if their project has caught the attention of awards judges. The next Meryl Streep may be discovered in this year’s selections. From the Emmys to the SAG Awards, Grammys […]

Read More


Devon Dean running the Boston Marathon 5K in 2022

The Race to Caster

May 7, 2023 – I visited the world’s most famous racecourse twice this past May. The first time, my legs were on fire. I could feel a rather sizable blister forming on my left foot. The sun bore down on me and thousands of my fellow runners as we took part in the “Greatest Spectacle […]

Read More


The PESO Model Collapsed the Communications Silo (For the Best)

Fun fact: I work in PR and content, but I have an identical twin sister that works in marketing and sales. Another fun fact: Twins are prone to comparison. People always look for ways to differentiate between two people with the same face. Due to this phenomenon, my sister and I fall into the “ultra-competitive” […]

Read More


Social Media Trends to Watch in 2023

One of the best parts of working in PR is that no two days are the same. I spend my days on my toes in anticipation of what’s to come – ready to learn, react and pivot at any moment. Living for the element of surprise makes me especially fond of social strategy. Year-over-year for […]

Read More


Why I Chose to Work at Caster when I Live 2954 Miles Away

My eyes shot open to my alarm blaring at 3:00 A.M. Despite the insanely early hour, I was wide awake and full of adrenaline. I quickly brushed my teeth, packed up, and was out the door of my house in Orange County by 3:32 A.M. As I sat down in the car, my anxiety reminded […]

Read More