Tag: Caster Communications

Why Working for a Small Agency is Actually the Smartest Career Move

Why Working for a Small Agency is Actually the Smartest Career Move

Everyone knows that agency work—while fast-paced and often demanding—is one of the best ways to soak up knowledge and experience in a burgeoning PR career—and these benefits are compounded when that agency is also a small business. Sure, there’s something attractive and shiny about working for a giant, corporate PR agency in a skyscraper that […]

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You’ve Secured a Product Review — Now What?

In a previous Caster Communications team blog post, Megan gave some great advice on pitching and landing the right product reviewer for your client, but once you’ve secured the right person/product combo — now what? As Megan pointed out “97% of consumers today depend on reviews to make informed purchase decisions“, proving just how important […]

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Instagram 101: Tips & Tricks to Drive Traffic to Your Page

In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with aspects like the rise of brand influencers contributing to momentum and growth for companies on the platform.

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Hosting In-Vehicle Driving Demos at My First CES

Early this month, I took off with a couple other members of the Caster team for my first trip to Las Vegas for the Consumer Electronics Show (CES). CES—one of the biggest technology tradeshows in the world—may have been a bit daunting for my first ever tradeshow experience, but what other venue could have been a better classroom […]

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B2B vs. B2C Storytelling: What’s the Difference?

B2B vs. B2C Storytelling: What’s the Difference?

B2B vs. B2C Storytelling: What’s the Difference? No matter what you’re writing, your first consideration should be: Who is my audience? At a base level, you need to determine if your audience is B2B (business-to-business) or B2C (business-to-consumer), because that will make a big difference in your tone and style. What is the difference between […]

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