PR crises are not usually something you can plan for, and they are certainly not the most glamorous part of PR, but the truth is, they happen. From time to time, s**t hits the fan, and when it does, you need to be ready with a communications plan—not to mention all hands on deck. Warren […]
As we call ourselves in the Twitter-verse, we “#PRPros” spend most of our days stationed behind a wall of monitors, furiously tapping away on our keyboards as we write press releases and pitches, build media lists, and plan social media campaigns. These moments of fervently focused silence are (all too frequently) alleviated by hour-long calls, […]
Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.
At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.
Starting senior year of college is scary, especially with family and friends constantly asking what you’ll do with your life once you graduate.