Picking Up the Phone in Public Relations: Yes, It Can Still Be Relevant
As we call ourselves in the Twitter-verse, we “#PRPros” spend most of our days stationed behind a wall of monitors, furiously tapping away on our keyboards as we write press releases and pitches, build media lists, and plan social media campaigns. These moments of fervently focused silence are (all too frequently) alleviated by hour-long calls, […]
Knowledge is Power, But Beware the Jargon: Tips for Writing for Any Industry
Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.
MYTH, Busted: ‘No News is Good News’
At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.
Starting as a PR Intern at Caster: Payton St. Lawrence
Starting senior year of college is scary, especially with family and friends constantly asking what you’ll do with your life once you graduate.