Pros and Cons: A Fast News Cycle, Twitter Replies, and Virtual Events
The pandemic has disrupted our lives, and the PR industry hasn’t been unscathed. But this is nothing new for PR pros – we’re always staying on top of trends, news, and tactics to tell stories, engage audiences, and develop content. Over the last few months, some of the changes to the PR world include a […]
The FTC’s Endorsement Guides, Part 2: Understanding Influencers and FTC Disclosures
Last week, I highlighted key FAQs regarding the Federal Trade Commission’s (FTC) Endorsement Guides. As I said, disclosure (and arguably common sense) is at the heart of these issues. Using a formula of $100 x 10,000 followers + extras = total rate, you can see how quickly the dollars can roll in for influencers. For sponsors, […]
The FTC’s Endorsement Guides, Part 1: Do You Know What You Need to Disclose?
If you use endorsements in your marketing, do they meet the standards of the FTC Act and the FTC’s Guides Concerning Use of Endorsements and Testimonials in Advertising? And what about social media influencers? If your business works with influencers or if you’re an influencer yourself, are you both taking necessary steps to clearly disclose material […]
Three Examples of PR Done Right: Exploring What Makes a Successful Program
What makes an effective PR and communications program? There are a lot of components that must come together to ensure success. But success isn’t one-size-fits-all and what is successful for one brand or product may be completely different for another. At Caster, we create custom, bespoke programs that are designed to specifically target the diverse […]
4 Ways to Benefit from the Competition’s PR Wins
When you work in PR, no two days are alike. We’re kept on our toes as we handle launches, strategy, interview requests, social media engagement, and more – often all before lunch. At Caster, our days start and end with reading the news, checking for opportunities, and industry newsletters. When we find competitor coverage, we […]