MYTH, Busted: ‘No News is Good News’
At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.
Beyond the Tweet: How to Leverage Twitter as a PR Tool
For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention something that happened in your day, at work, in the news, etc.
What are Caster Clients up to at CES 2018?
It’s almost that time of year again—CES time! Whether you’re en route to the show floor yourself or will be following the action online, here’s an overview of what Caster’s clients will be presenting at CES 2018:> Abode> Making its debut at CES, Abode will launch its next generation DIY smart home security system. Offering the best […]
Press Release Best Practices
As PR pros we have written our share of press releases. So many that we tend to get into a groove of how we approach writing them for our clients. But sometimes that repetition can get you stuck in a writing rut. Instead, try stepping back with fresh eyes every time you tackle a new press release and consider the following best practices: