Tag: pr strategy

Maximizing Interaction on Your Next Virtual Conference

Maximizing Interaction on Your Next Virtual Conference

As we quickly move into the summer, still under stay-at-home order in many states, with our large events and gatherings, in most cases, cancelled, we are seeing events become virtual to keep people connected and learning and to allow companies to continue showcasing their technology and products. However, event organizers, individual companies, and groups are […]

Read More


S**t Hit the Fan – Now What? Tackling a PR Crisis

S**t Hit the Fan – Now What? Tackling a PR Crisis

PR crises are not usually something you can plan for, and they are certainly not the most glamorous part of PR, but the truth is, they happen. From time to time, s**t hits the fan, and when it does, you need to be ready with a communications plan—not to mention all hands on deck. Warren […]

Read More


4 Ways to Benefit from the Competition’s PR Wins

4 Ways to Benefit from the Competition’s PR Wins

When you work in PR, no two days are alike. We’re kept on our toes as we handle launches, strategy, interview requests, social media engagement, and more – often all before lunch. At Caster, our days start and end with reading the news, checking for opportunities, and industry newsletters. When we find competitor coverage, we […]

Read More


Completing the PR Puzzle – How Smart Advertising Leads to Next Level PR

If you follow the Caster blog, you should already know how important a good PR strategy is to your brand’s success. If not, let me give you a quick rundown on why PR matters. Public Relations is all about communicating the right messages about your brand to the right people (potential and existing customers, business […]

Read More


What It Takes to Get the Big Story

There isn’t a PR person alive who hasn’t had a client or a boss who wanted them to get top mainstream coverage in a publication / morning show / daily newspaper like the Wall Street Journal, TIME Magazine, CNN, or the TODAY Show. When we’re pitching clients, we want to showcase our wins and tell […]

Read More