Tag: PR

Brand Launch Laundry List

The Brand Launch Laundry List

Our clients span the whole business lifecycle. At one end of the spectrum, we have category-making clients like Crestron and Hunter Douglas with established messaging, brand recognition, and well-understood technology. On the other end are fledgling startups with, well, none of those things. Many clients come to us in stealth mode for our seasoned expertise […]

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The PESO Model Collapsed the Communications Silo (For the Best)

Fun fact: I work in PR and content, but I have an identical twin sister that works in marketing and sales. Another fun fact: Twins are prone to comparison. People always look for ways to differentiate between two people with the same face. Due to this phenomenon, my sister and I fall into the “ultra-competitive” […]

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B2B vs B2C Storytelling

B2B vs. B2C Storytelling: What’s the Difference?

When assessing each client’s particular audience, one of the first things we determine is who they sell to: are they B2B (business-to-business) or B2C (business-to-consumer)? B2B and B2C storytelling are remarkably different, so here’s a quick rundown of what you need to know to reach, engage with, and persuade these two distinct audiences effectively: B2B […]

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How to Land a Job in PR without Experience

Landing a job in public relations can be intimidating, especially if you don’t have any relevant experience. But don’t be discouraged – there are still plenty of ways to get your foot in the door and make a strong impression on potential employers. Last year, I switched from working in logistics management (my first job […]

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pete pr blog

A Guide to “All-Parts PR”

Sit in on enough new business pitches and you begin to pick up on some commonalities. When the topic of our approach to PR inevitably comes up, one trend I have identified, and found myself explaining to both would-be and soon-to-be clients is what I deem the “All-Parts PR” approach. Okay, what are you talking […]

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