Relationship Lessons Learned After a Decade in PR
Last month, I hit a career milestone and joined the exclusive decade club at our firm. With ten years of PR experience under my belt, I began to reflect on some of the most important lessons I have learned, and the common denominator is one word: relationships. Here are the musings of someone who has […]
Post All-Team and Pre-CES Check In
Last week, the stars aligned and we slid a short but high-impact all-team meeting into just one day. From California to Florida, we all made our way to our new Caster HQ at Innovate Newport. For a brief time, we closed our laptops (gasp), took notes on paper (double gasp), and got to work on […]
Social Media Trends to Watch in 2023
One of the best parts of working in PR is that no two days are the same. I spend my days on my toes in anticipation of what’s to come – ready to learn, react and pivot at any moment. Living for the element of surprise makes me especially fond of social strategy. Year-over-year for […]
Why One-Off PR isn’t Effective
When I talk to people about public relations, occasionally I get Veruca Salt vibes. Do you remember the little girl from Charlie and The Chocolate Factory who obstinately declared: “Don’t care how, I want it now!”? This is how I feel about one-off public relations in place of what should be a carefully crafted, long-term […]
A Big Thank You to Canva Pro, from a Self-Proclaimed Non-Artist
I’ve never been much of a visual artist. I mean, I did secure a spot in my elementary school art gallery expo when I was 8 years old, but only because the container of paint I dropped onto my construction paper made a cool-looking blob resembling a bear in the forest. But aside from the […]