Tag: strategy

Engaging with Clients on Social: The Why & How for Custom Integrators

About a month ago, an installer posed this question. “Do you think it is acceptable to connect with each new client you start working with on social media? Or do you know of an article that talks about social media and new client relationships?” My response: “Most dealers will add a customer to their email […]

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The Best Advisors Say No

We’ve all been in that meeting. The meeting where someone, usually in a leadership role, suggests a terrible idea. An idea that’s either counterproductive to the mission of the organization, outside of the scope or abilities of the people within that organization, or just plain wrongheaded. The trajectory of that idea depends on the rest […]

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What It Takes to Get the Big Story

There isn’t a PR person alive who hasn’t had a client or a boss who wanted them to get top mainstream coverage in a publication / morning show / daily newspaper like the Wall Street Journal, TIME Magazine, CNN, or the TODAY Show. When we’re pitching clients, we want to showcase our wins and tell […]

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Digitization of Industries & its Impact on PR

There is an increasing digital urgency across many industries to adopt new technology that will drive innovation and disruption. Digital transformation enables unparalleled opportunities for value creation. It used to take Fortune 500 companies an average of 20 years to reach a billion dollar valuation; today, digital start-ups can get there in just four years. […]

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How a Silent Good Deed Can Turn into Booming PR

Earlier in the month, The Providence Journal reported that Chobani (who calls themselves “America’s number one Greek Yogurt”) donated $50,000 to Warwick’s public schools to pay off children’s lunch bills. In a grossly unpopular move, Warwick had before announced that children who owe money for lunch would be served cold sandwiches instead of a hot […]

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