If you don’t have a content program for your marketing and PR, you’re probably about to start one, or you should be thinking about it. The Content Marketing Institute (CMI) reported that content marketing is popular, and growing, with 91% of B2B brands and 86% of B2C brands using it. Quality content brings averages a […]
Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.
Beginning my final semester of college, I was unsure of where my major in public relations would take me after graduation.
Newsletters are a great way to reach out to your audience on a regular basis to keep them updated with what’s going on with your client. Unlike social media campaigns or email pitches, where you’re often introducing the reader to your client’s company for the first time and trying to pique their interest, newsletter readers […]
A challenge that we sometimes face as tech PR professionals is navigating the constantly changing technology landscape and ensuring that our clients are being seen and heard as thought leaders in their respective industries. We want to make sure our clients are a part of the stories and angles as they shift, even if the […]