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Dive Into These Social Trends to Shape Your 2024 Strategy
Every November, I get pumped up to dive into the biggest anticipations for social media in the new year. This year, though, predicting what’s coming next for social media feels a tad like diving into a cloudy, troll-infested pool from a 50-meter platform. 2023 was one of the rockiest I’ve experienced in my seven-year social […]
World Events, Social Media & Corporate Messaging: A Three Step Guide
When conducting media training, we guide executives through communication and self-regulation exercises to know what to say and when to stop talking. These same principles apply to corporate communications and social media in times of global crisis. The pressure to comment or post on big new stories, take a stance on an issue, or insert […]
Keeping up with the Platform X
Since Elon Musk rebranded Twitter to “X” in July, he’s raced full throttle toward his vision of the “everything app.” Both before and since the rebrand, Musk has rolled out algorithm updates, new platform features, subscriber perks, and free rider limitations at an overwhelming pace. Many of these changes revolve around a central goal: getting […]
Linda Yaccarino and the Terrible, Horrible, No Good, Very Bad Interview
What execs can learn from the X CEO’s nightmare Code Conference appearance It’s been a tough couple of weeks for Linda Yaccarino. On September 27, she participated in her most prominent outing yet as CEO of X, sitting with CNBC’s Julia Boorstin at Code Conference. It did not go well. The media called the interview […]
CES Prep Starts Now
If you’ve visited any physical retail location recently, you may have already fallen victim to the phenomenon known as “Christmas Creep.” This “holiday hurry up” experience is best summarized as seeing twinkle lights, wreaths and inflatable Santa yard décor hit the shelves before spooky season has even had a chance to start. While retail locations […]