How We Do It
IoT, AI, AR, VR, 5G, 8k – Oh, my!
Our client roster is intentional – every time we consider a new partnership, we look at our own capabilities and expertise.
We aren’t just generalists (though we do a lot of things well), we’re technologists. We offer a deep understanding of the markets we serve.
We collaborate with brands of all sizes, from all over the world.
And we make it our mission to talk the talk – whether it’s a complex whitepaper, a product spec sheet, a live demo – we are where technically savvy, killer copy, and a rock-solid strategy meet.
From smart homes to autonomous vehicles to AI-powered platforms to lifestyle tech, Caster clients are paving the way in their respective fields.
We pride ourselves on helping good companies become great.
Every day, we use cutting-edge strategies to deliver results, grow businesses and help our clients realize their goals.
We excel at taking brands and products from their comfort zones and core markets to the technology and mainstream press and developing social engagement and influencer programs to bring them to their communities.
We are subject matter experts – we speak your language.
And our account teams will impress even the biggest skeptic in your C-suite.
At Caster, we become an adjunct to your internal marketing team.
We lend bandwidth, creativity, resources, and market expertise to successfully drive the company’s communication goals and objectives.
We start each engagement thinking about those goals, which can include:
- drive earned media coverage
- impact lead generation
- build brand awareness
- increase social engagement
- grow communities
- originate thoughtful content
- create user advocacy
- cultivate thought leadership
- engage influencers