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Kimberly Lancaster

Kimberly Lancaster

President/Founder

What do I bring to the table?

I built the table.

When you open a PR firm with an SBA loan and four credit cards, you may have some doubters, but when you’re still thriving more than 20 years later, the bandwagon is pretty full.

I pride myself on Caster’s stellar reputation; our expanding client base, media relationships, and client accolades are a testament to the work and results we produce. I am a PR Sherpa for our clients – I’ve orchestrated the internal and external communication strategies for emerging and existing technology companies for more than two decades. I’ve been an advisor though acquisitions, investment rounds, executive transitions, lawsuits, and public offerings, but my day-to-day heartbeat is snagging that great storyline, and a grateful client. I also thoroughly love being a mentor to my team and am incredibly proud of the talent that this agency has produced. We are the Marvel of the consumer technology market, if it comes from Caster, it’s going to be gold. That’s a pretty special feeling.

I’m a member of the PRSA, CTA, CEDIA, AVIXA and WBENC. I consistently speak, present, and teach courses on PR and social media, and I’ve been named a top social media influencer for #smarthome, #CEDIA, and #InfoComm. I am a winner of a Silver Davey Award, Alcott Award, PBN’s Women to Watch, PRSA Excellence Award, and the 50-yard dash in both 5th and 6th grade. My greatest achievement however, is my “World’s Okayest Mom” mug.

Education?

University of Rhode Island, BA in English and PR; Emerson College, MA in Global Business Communications.

What am I doing when I’m not at my desk?

I’m mom to Abigail and Maxwell and two highly neurotic West Highland Terriers named #MollyandMaisy. My hubby is a sommelier, which graciously allows me to expand my palate and imbibe in the good stuff. I enjoy beachside summers and slopeside winters, and I’m a wannabe farmer, chef, interior designer, pie-eating contest judge, and dog hoarder.

What’s my biggest pet peeve?

“This is final.” Followed by, “Here is Final v.2.”

If I could retire tomorrow, I’d…

Sleep for 14 hours, then go to breakfast buffet. That’s as far I’ve gotten.

In another life, I was probably…

Still not a believer of previous lives….

I feel personally represented by this gif: