The Latest
The Ultimate Caster Communications Guide to CES 2026: Why Your Pre-Show Planning Must Start Now
CES 2026 is just around the corner. Even though it takes place the first week of January, the planning starts now. Here’s what seasoned exhibitors know: the companies that dominate the headlines and capture the most valuable media attention don’t start their CES strategy in November—they start in August. At Caster Communications, we’ve been helping […]
AI Agents Are Making the Choices. Will They Choose You?
The web is no longer built just for people. It is now designed for the AI agents acting on their behalf. In 2025 and beyond, generative AI and autonomous decision-makers are reshaping how choices are made. From product selection to service booking and vendor evaluation, AI tools no longer simply suggest — they act. They […]
AI Search vs. Google: Why PR is the New SEO Strategy
The foundation of search engine optimization (SEO) is shifting beneath our feet. AI-driven tools like ChatGPT, Perplexity, and Google’s AI Overviews have already altered how we search for information. That means instead of chasing clicks through keyword stuffing or backlinks, forward-thinking brands need to invest in what truly matters: credibility. That’s where public relations comes […]
Whoa, We’re Halfway There: Caster Q2 2025 Highlights
We’ve reached the midpoint of 2025, and Caster is pausing before the headlong dive into CEDIA Expo and CES strategy to look back on a second quarter densely packed with client and agency wins. Media Highlights Caster secured multiple tier one earned media placements in Forbes and The Verge this quarter, elevating both new and […]
SEO Resembles Marketing More Than Ever Before
Hey! I’m Adam, the latest addition to the Caster Crew. This will not be the last time you hear from me about SEO. While I normally tell people to run far away from anyone who calls themselves an “SEO expert” (how can they be if they don’t work for Google?), I do consider myself a […]