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Mastering the world’s most popular social media platform: YouTube

With the looming threat of a TikTok ban, new platforms emerging constantly, and content guidelines shifting rapidly, the social media landscape remains volatile to say the least. But there is one constant that holds its ground amidst the chaos: YouTube. With over 2.5 billion monthly active users, YouTube is the most-used social media platform in […]

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5 Tips for a Breakthrough InfoComm

Thomas Wolfe tells us “you can’t go home again,” – but why would you want to? The InfoComm trade show is, in many ways, home for me: I started my career in the tech industry as a conference coordinator for InfoComm back in the aughts. When I head to Orlando this year, though, I’d be […]

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Q1 2025 Caster Rewind: New Clients, Old Friends, and Big Wins

Everyone likes the sound, sight and excitement of fireworks on New Year’s Eve, right? The Caster crew likes to kick off each year with a BANG as well, and 2025 has been no exception. In Q1, we added two AI innovators to our client roster, travelled to trade shows and events around the globe, racked […]

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Don’t Wait for the Fire: A PR Crisis Management Refresher

No one ever wants to deal with a crisis—but in business, it’s not a matter of if, but when. Whether you’re navigating customer backlash, public mistakes, or external curveballs like the new wave of tariffs on imported goods, how you respond defines how your brand is perceived long after the headlines fade. Here is your […]

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First Time Experience: ISE & Z-Wave Summit Through a Veteran’s Eyes

After attending trade shows such as CES, InfoComm, ISC West, IFA, MWC and others for over two decades, I was excited for a first time experience at ISE in Barcelona and the Z-Wave Alliance Summit! Returning to the beautiful city of Barcelona is always a treat – with its incredible food, rich history and welcoming […]

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