The Latest
Q1 2025 Caster Rewind: New Clients, Old Friends, and Big Wins
Everyone likes the sound, sight and excitement of fireworks on New Year’s Eve, right? The Caster crew likes to kick off each year with a BANG as well, and 2025 has been no exception. In Q1, we added two AI innovators to our client roster, travelled to trade shows and events around the globe, racked […]
Don’t Wait for the Fire: A PR Crisis Management Refresher
No one ever wants to deal with a crisis—but in business, it’s not a matter of if, but when. Whether you’re navigating customer backlash, public mistakes, or external curveballs like the new wave of tariffs on imported goods, how you respond defines how your brand is perceived long after the headlines fade. Here is your […]
First Time Experience: ISE & Z-Wave Summit Through a Veteran’s Eyes
After attending trade shows such as CES, InfoComm, ISC West, IFA, MWC and others for over two decades, I was excited for a first time experience at ISE in Barcelona and the Z-Wave Alliance Summit! Returning to the beautiful city of Barcelona is always a treat – with its incredible food, rich history and welcoming […]
Year in Review: 2024 PR Wins
I know what you’re thinking: “2024 PR Wins in February?” Okay, fine. We’re a little late with this recap. But to be fair, December and January are basically jammed full of cookies, reports, and CES-related activities when you work in tech PR. Now that we’ve finally caught up on sleep and emails, we’re taking the […]
12 Years, 11 CES Shows, and Two Key Takeaways
12 Years, 11 CES Shows, and Two Key Takeaways There’s nothing quite like a flight with spotty Wi-Fi to force a little introspection. As I flew back from an action-packed CES 2025, I found myself reflecting on milestones (both professional and personal) and new lessons learned as I mused over my trade show key takeaways. […]