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How to Dominate the CES Show Floor: Media Strategy & Live Activations That Get Results
CES always seems to morph into more than just the world’s largest technology event. It is a living, breathing ecosystem of equal parts innovation, noise, and opportunity. The harsh reality of the show for those exhibiting is that every booth, banner, and badge is competing for attention. To stand out, brands need more than a great product and a polished press release; they need a plan to […]
The Trade Show Support You Need – For CES and Beyond
God, I love a show. From my first big role as Joseph in Joseph and the Amazing Technicolor Dreamcoat, to a decade-plus as a trade show organizer for one of the biggest tech shows out there, I’ve never been able to resist the high of performance. You practice, critique, and perfect internally – then you […]
Start Your CES Engines
If you want to make a splash and earn media coverage at CES 2026, the time to start is now. January may feel far away, but the most valuable CES opportunities open, and importantly, close, months in advance. The brands that plan early will be the ones that cut through the noise when the world’s […]
The Ultimate Caster Communications Guide to CES 2026: Why Your Pre-Show Planning Must Start Now
CES 2026 is just around the corner. Even though it takes place the first week of January, the planning starts now. Here’s what seasoned exhibitors know: the companies that dominate the headlines and capture the most valuable media attention don’t start their CES strategy in November—they start in August. At Caster Communications, we’ve been helping […]
AI Agents Are Making the Choices. Will They Choose You?
The web is no longer built just for people. It is now designed for the AI agents acting on their behalf. In 2025 and beyond, generative AI and autonomous decision-makers are reshaping how choices are made. From product selection to service booking and vendor evaluation, AI tools no longer simply suggest — they act. They […]