Visibility without measurement is noise.

We believe PR should be accountable, trackable, and aligned to business outcomes. That means clear reporting, defined KPIs, and continuous optimization to ensure your message is landing.

We secure meaningful media coverage, monitor performance across channels, and refine strategy based on what we know drives awareness, authority, and demand.

  • Reporting
  • Accountability
  • Metrics
  • Accessibility
  • Optimization
  • Visibility
  • Impact
  • Results
Recent Coverage From Caster Clients

Multiple Clients

The Z-Wave Alliance and Alfred International share their perspectives in SDM Magazine's latest look at how smart home technology, automation, and security are becoming increasingly interconnected.

Niobium

IEEE Spectrum explores Niobium’s “The Fog,” an encrypted cloud platform using fully homomorphic encryption for private AI and secure data processing.

Shelly

Shelly’s Plug US Gen4 earned a strong review from PCMag, highlighting its advanced smart home capabilities, including multi-protocol support, real-time energy monitoring, and seamless integration across major platforms.

Z-Wave Alliance

Z-Wave Alliance was included in a Forbes feature examining the future of smart home reliability, with insights highlighting the importance of resilient, interoperable technologies as the industry navigates challenges like GPS disruption.

Loxx Boxx

Loxx Boxx was highlighted in Condé Nast Traveler’s guide to protecting your home while traveling, recognized as a smart solution for keeping packages secure and out of sight while away.

Shelly

CNET spotlighted the Shelly Plug Gen4 for going beyond basic smart plug functionality, highlighting its multi-protocol support, energy monitoring, and advanced automation capabilities for modern smart homes.

Magnetar

Magnetar was featured in Popular Science’s 2026 Valentine’s Day Gift Guide for its UDP900 MKII 4K Blu-ray universal disc player, highlighted as a premium pick for home theater fans.

Kardome

Kardome was featured in Automotive News on the evolution of in-car voice commerce and AI-powered automotive voice assistants.

Multiple Clients

Abode, Alfred, Crestron, Hunter Douglas, LoxxBoxx, Magnetar, PowerHouse Alliance, Shelly and Z-Wave Alliance were all highlighted in Residential Systems as standout “Companies to Watch” shaping the connected-home and smart-systems landscape in 2026.

NLM Photonics

NLM Photonics was featured in Electronics Specifier in coverage focused on next-generation photonics powering AI data centers.

Tell us what you’re building. We’ll show you how to position it, who to reach, and what success looks like.

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Tell us what you’re building. We’ll show you how to position it, who to reach, and what success looks like.

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Tell us what you’re building. We’ll show you how to position it, who to reach, and what success looks like.

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