Public Relations & Marketing for
CES 2027
Maximize Your CES Investment Through Visibility, Credibility, and Relationships
CES is where the consumer technology industry comes together to discover new products, explore emerging technologies, build partnerships, and shape the trends that will define the year ahead. For manufacturers and technology brands, it represents one of the most important opportunities of the year to connect directly with media, influencers, retailers, distributors, partners, and industry leaders who help shape awareness and purchasing decisions.
In a crowded, fast-moving environment where thousands of products compete for attention, success at CES is about more than booth traffic or product demonstrations. The brands that make the greatest impact arrive with a clear story, compelling news, meaningful opportunities to engage with media and industry audiences, and a strategy designed to build visibility before, during, and after the show.
Caster has decades of experience working across the smart home, consumer technology, AV, IoT, security, and connected device industries, with extensive experience supporting brands around CES. We help technology companies plan and execute PR and marketing programs for CES and Pepcom 2027, including pre-show media outreach, product launches, executive visibility, media briefings, awards strategy, press events, thought leadership, content amplification, and post-show follow-up designed to turn CES momentum into year-round brand visibility.
Why Brands Need a Strategic Communications Partner for CES
What We’d Be Doing If We Were Your Team at CES
Media briefing scheduling
Press release development
Product launch strategy
Press conference coordination
Press panels, dinners & events coordination
Trade and business media outreach
Podcast and video interview coordination
Award submissions
Executive positioning
Speaking opportunity support
Contributed article development
Industry trend commentary
Analyst and influencer engagement
Campaign messaging
Social media strategy
Email marketing support
Video interview coordination
Post-show recap content
Customer and partner storytelling
Onsite Event support and coordination
Industries We Support
CES PR & Marketing Resources
Planning for CES 2027? Start Here.
The Trade Show Support You Need For CES and Beyond
Practical strategies for exhibitors looking to make the most of their investment and stand out before, during, and after the show.
Speaking opportunity and award submissions
Media outreach and press appointment scheduling
Onsite event and social support
This blog also reinforces an important reality: the brands winning at CES are building visibility long before the event begins.
Don’t Get a CES Hangover:
Turn Your January Launch Into Year-Round Momentum
Learn how to turn CES buzz into lasting PR and media momentum with a strategic 90-day post-CES plan. From customer case studies and contributed content to product reviews and ongoing media outreach, discover how brands can extend CES coverage and build sustained visibility throughout the year.
Past CES Coverage
From Hearing Aids to Gaming: Knowles Redefines Audio Innovation at CES 2025
Frequently Asked Questions About CES PR
When should companies start PR planning for CES?
What media attend CES?
Is CES PR only for large smart home or custom eletronics brands?
What makes a successful CES media strategy?
Does Caster Communications attend CES?
Heading to CES 2027?
