Public Relations & Marketing for
CES 2027
Maximize Your CES Investment Through Visibility, Credibility, and Relationships
CEDIA Expo is where the custom integration industry gathers to discover new products, evaluate emerging technologies, strengthen partnerships, and recognize innovation. For manufacturers, it represents one of the most important opportunities of the year to connect directly with the dealers, distributors, media, influencers, and industry leaders who help shape purchasing decisions across the channel.
In a relationship-driven industry where reputation matters and impressions can influence opportunities long after the show ends, success is about more than booth traffic. The brands that generate the greatest impact arrive with an action plan, a clear story, meaningful opportunities to engage the channel, and a strategy to build visibility before, during, and after the event.
Our team has spent decades working within the custom integration industry and has supported brands at dozens of CEDIA Expos, giving us a deep understanding of the relationships, media landscape, and opportunities that drive success. Caster Communications helps smart home, custom integration, AV, lighting, shading, networking, security, and home technology brands plan and execute PR and marketing programs for CEDIA Expo 2026. Our work includes pre-show media outreach, awards strategy, executive visibility, press briefings, launch support, content amplification, and post-show follow-up designed to turn the event into year-round credibility.
Why Brands Need a Strategic Communications Partner for CES
What We’d Be Doing If We Were Your Team at CES
Media briefing programs
Press release development
Product launch strategy
Press conference coordination
Press panels, dinners & events coordination
Trade and business media outreach
Podcast and video interview coordination
Award submissions/Best of Show programs
Executive positioning
Speaking opportunity support
Contributed article development
Industry trend commentary
Analyst and influencer engagement
Landing pages and campaign messaging
Social media strategy
Email marketing support
Video interview coordination
Post-show recap content
Customer and partner storytelling
Onsite Event support and coordination
Industries We Support
CES PR & Marketing Resources
Planning for CES 2027? Start Here.
Exhibiting at CEDIA Expo? Here’s How to Prep Like a Pro
Practical strategies for exhibitors looking to make the most of their investment and stand out before, during, and after the show.
How to get coverage in the media
Award submissions and timelines
Preparing press materials
This blog also reinforces an important reality: the brands winning at CEDIA Expo are building visibility before the event begins.
Leveraging the Momentum: PR Strategies that Maximize Trade Show Success
A successful trade show doesn't end when the exhibit hall closes. The most valuable results come from the follow-up. This blog outlines essential post-trade show PR strategies to help companies maintain media relationships, amplify earned coverage, repurpose event content, and measure campaign performance. By extending the momentum beyond events, brands can increase visibility, strengthen credibility, and generate lasting business impact.
Past CES Coverage
Magnetar Doubles Down on Physical Media with UDP900MKII and UDP800MKII Blu-ray Players at CEDIA 2025
CEDIA Expo 2023: Crestron Shows Off New OS4 Digital Lighting Control Platform
Past CES Coverage
Magnetar Doubles Down on Physical Media with UDP900MKII and UDP800MKII Blu-ray Players at CEDIA 2025
CEDIA Expo 2023: Crestron Shows Off New OS4 Digital Lighting Control Platform
Frequently Asked Questions About CES PR
When should companies start PR planning for CES?
What media attend CES?
Is CES PR only for large smart home or custom integration brands?
What makes a successful CES media strategy?
Does Caster Communications attend CES?
Heading to CES 2026?
