Upcoming event

We’re attending CES 2027

See details

Upcoming event

We’re attending CES 2027

See details

Public Relations & Marketing for

CES 2027

Maximize Your CES Investment Through Visibility, Credibility, and Relationships

Caster helps consumer electronics, smart home brands and start ups secure media coverage, awards, executive visibility, and post-show momentum.

Caster helps consumer electronics, smart home brands and start ups secure media coverage, awards, executive visibility, and post-show momentum.

Earned media placement validates your brand and drives

measurable growth.

Work With Us

Work With Us

CES is one of the year’s biggest opportunities for technology brands to launch products, build partnerships, and connect with the media, influencers, retailers, and industry leaders who shape purchasing decisions.

The booth alone is not enough to make an impact. You need a clear story, compelling news, and a strategy that builds visibility before, during, and after the event.

With decades of experience across consumer technology, smart home, AV, IoT, automotive, security, and connected devices, Caster helps brands maximize CES and Pepcom through strategic media outreach, product launches, executive visibility, events, awards, content, and post-show follow-up.

CES 2027

CES 2027

Why Brands Need a Strategic Communications Partner for CES

The most valuable opportunities take shape before the show, from securing media meetings to developing award submissions and shaping launch messaging. With the right CES PR strategy, brands can build awareness before the show, maximize visibility during CES, and extend the impact long after the event ends.

The most valuable opportunities take shape before the show, from securing media meetings to developing award submissions and shaping launch messaging. With the right CES PR strategy, brands can build awareness before the show, maximize visibility during CES, and extend the impact long after the event ends.

The most valuable opportunities take shape before the show, from securing media meetings to developing award submissions and shaping launch messaging. With the right CES PR strategy, brands can build awareness before the show, maximize visibility during CES, and extend the impact long after the event ends.

Media attention is concentrated, but fragmented
Media attention is concentrated, but fragmented
Media attention is concentrated, but fragmented

Editors, analysts, podcasters, influencers, and video teams are all covering the show differently. Brands need a coordinated media strategy to break through the noise and a partner to coordinate all the moving pieces.

Editors, analysts, podcasters, influencers, and video teams are all covering the show differently. Brands need a coordinated media strategy to break through the noise and a partner to coordinate all the moving pieces.

Editors, analysts, podcasters, influencers, and video teams are all covering the show differently. Brands need a coordinated media strategy to break through the noise and a partner to coordinate all the moving pieces.

Booth traffic alone is no longer enough
Booth traffic alone is no longer enough
Booth traffic alone is no longer enough

The strongest CES programs start months before the show with speaking submissions, awards entries, briefing outreach, announcement planning, and executive positioning.

The strongest CES programs start months before the show with speaking submissions, awards entries, briefing outreach, announcement planning, and executive positioning.

The strongest CES programs start months before the show with speaking submissions, awards entries, briefing outreach, announcement planning, and executive positioning.

The real momentum happens after the show
The real momentum happens after the show
The real momentum happens after the show

Many companies lose visibility after CES ends. Strategic follow-up, content amplification, and continued storytelling help extend the value of the event long after booth tear down.

Many companies lose visibility after CES ends. Strategic follow-up, content amplification, and continued storytelling help extend the value of the event long after booth tear down.

Many companies lose visibility after CES ends. Strategic follow-up, content amplification, and continued storytelling help extend the value of the event long after booth tear down.

Build Digital Discoverability

Caster also helps brands improve visibility across both traditional search and AI-driven discovery platforms through media coverage, structured website content, thought leadership, and owned content strategy. Recent industry analysis increasingly shows that earned editorial coverage carries more influence in AI-generated answers than syndicated press releases alone.

Caster also helps brands improve visibility across both traditional search and AI-driven discovery platforms through media coverage, structured website content, thought leadership, and owned content strategy. Recent industry analysis increasingly shows that earned editorial coverage carries more influence in AI-generated answers than syndicated press releases alone.

Caster also helps brands improve visibility across both traditional search and AI-driven discovery platforms through media coverage, structured website content, thought leadership, and owned content strategy. Recent industry analysis increasingly shows that earned editorial coverage carries more influence in AI-generated answers than syndicated press releases alone.

Learn More About Our Services

Learn More About Our Services

What We’d Be Doing If We Were Your Team at CES

5-6 Months Before the Show
5-6 Months Before the Show

Messaging and narrative development, award program and speaking opportunity submissions.

Messaging and narrative development, award program and speaking opportunity submissions.

Messaging and narrative development, award program and speaking opportunity submissions.

1–2 Months Before the Show
1–2 Months Before the Show

Media, analyst and partner outreach, scheduling appointments, podcast and interview coordination, press release planning.

Media, analyst and partner outreach, scheduling appointments, podcast and interview coordination, press release planning.

Media, analyst and partner outreach, scheduling appointments, podcast and interview coordination, press release planning.

3-4 Weeks Before the Show
3-4 Weeks Before the Show

Pre-briefs, press kit development, media training for spokespeople, social content planning.

Pre-briefs, press kit development, media training for spokespeople, social content planning.

Pre-briefs, press kit development, media training for spokespeople, social content planning.

During CES
During CES

On-site media coordination, executive interview management, opportunistic media pitching, live social and content development, award and announcement promotion, and developing relationships with the press.

On-site media coordination, executive interview management, opportunistic media pitching, live social and content development, award and announcement promotion, and developing relationships with the press.

On-site media coordination, executive interview management, opportunistic media pitching, live social and content development, award and announcement promotion, and developing relationships with the press.

Post-CES
Post-CES

Coverage amplification, follow-up pitching, thought leadership extensions, content repurposing, momentum and pipeline storytelling.

Coverage amplification, follow-up pitching, thought leadership extensions, content repurposing, momentum and pipeline storytelling.

Coverage amplification, follow-up pitching, thought leadership extensions, content repurposing, momentum and pipeline storytelling.

CES PR & Marketing Services

CES PR & Marketing Services

Schedule A Meeting WIth Us

Schedule A Meeting WIth Us

Media Relations & Press Strategy
Media Relations & Press Strategy
Media Relations & Press Strategy

Media briefing scheduling

Press release development

Product launch strategy

Press conference coordination

Press panels, dinners & events coordination

Trade and business media outreach

Podcast and video interview coordination

Award submissions

Thought
Leadership
Thought
Leadership
Thought
Leadership

Executive positioning

Speaking opportunity support

Contributed article development

Industry trend commentary

Analyst and influencer engagement

Content & Show
Marketing
Content & Show Marketing
Content & Show
Marketing

Campaign messaging

Social media strategy

Email marketing support

Video interview coordination

Post-show recap content

Customer and partner storytelling

Onsite Event support and coordination

Industries We Support

Smart Home
Smart Home
Smart Home
Consumer Electronics
Consumer Electronics
Start Ups
Start Ups
Unified Communications
Consumer Audio
Consumer Audio
Consumer Audio
AI-enabled Solutions
AI-enabled Solutions
Security & Access Control
Security & Access Control
IoT
Hospitality AV
Entertainment Solutions
Entertainment Solutions
Automotive
Automotive
Hospitality AV
Higher Education AV
Workplace Technology
Digital Signage
Enterprise Technology
Smart Building Technology

CES PR & Marketing Resources

Planning for CES 2027? Start Here.

Successful CES strategies begin months before the show floor opens. Explore Caster’s latest insights on the CE industry PR, media strategy, thought leadership, and trade show marketing.

Successful CES strategies begin months before the show floor opens. Explore Caster’s latest insights on the CE industry PR, media strategy, thought leadership, and trade show marketing.

Earned media placement validates your brand and drives measurable growth.

The Trade Show Support You Need For CES and Beyond

Practical strategies for exhibitors looking to make the most of their investment and stand out before, during, and after the show.

Speaking opportunity and award submissions

Media outreach and press appointment scheduling

Onsite event and social support

This blog also reinforces an important reality: the brands winning at CES are building visibility long before the event begins.

Learn More

Learn More

Don’t Get a CES Hangover:
Turn Your January Launch Into Year-Round Momentum

Learn how to turn CES buzz into lasting PR and media momentum with a strategic 90-day post-CES plan. From customer case studies and contributed content to product reviews and ongoing media outreach, discover how brands can extend CES coverage and build sustained visibility throughout the year.

Read the Blog

Read the Blog

Brands We’ve Supported across the CE Channel at CES
Brands We’ve Supported across the CE Channel at CES
Brands We’ve Supported across the CE Channel at CES

Past CES Coverage

Z-Wave Long Range Devices Now Top 100

Read More

AT&T’s new home security system is powered by Google Home and Abode

Read More

Content Performance Prediction Platforms

Read More

Status Audio Pro X Review

Read More

Kudelski Labs Addresses Edge AI and Quantum-Era Security Threats at CES®

Read More

CES 2026: Z-Wave Alliance sees surge in long-range smart home tech

Read More

SafeWise CES Safety Tech Awards 2026

Read More

Kardome introduces Cognition AI to deliver “natural” in-car voice interfaces

Read More

From Hearing Aids to Gaming: Knowles Redefines Audio Innovation at CES 2025

Read More

Frequently Asked Questions About CES PR

When should companies start PR planning for CES?

What media attend CES?

Is CES PR only for large smart home or custom eletronics brands?

What makes a successful CES media strategy?

Does Caster Communications attend CES?

Heading to CES 2027?

Heading to CES 2027?

Whether you’re launching a new brand or product, building executive visibility, entering the consumer electronics market, or looking to generate more momentum from CES, we’d love to connect.

Whether you’re launching a new brand or product, building executive visibility, entering the consumer electronics market, or looking to generate more momentum from CES, we’d love to connect.

Whether you’re launching a new brand or product, building executive visibility, entering the consumer electronics market, or looking to generate more momentum from CES, we’d love to connect.

Let's Chat About CES 2027

Let's Chat About CES 2027

Peter Girard

Peter Girard

Peter Girard

Alexandra Crabb

Alexandra Crabb

Alexandra Crabb